Lighting price confusion to consumers confused

Recently, Ms. Lamps consumer segment in the city a price of 67,000 yuan a promising European retro handmade lamps, and businesses in preparation for lower prices when trying to talk , Ms. Duan said home decoration designers , can help her get 4 discount prices . This allows Ms. Duan heart suddenly did not end , " discount so low, why the price is so high ? " With these thoughts , Ms. Duan went to another city lighting , make her surprise , the same brand of the same paragraph lights, the price is more than 21,000 yuan , more than 4 fold before the price is lower than 5000 yuan ......
Many consumers buy lamps will find lamps prices vary greatly, not only the different types of products , with the same kind of brand products in different businesses have different price points. In order to attract consumers, merchants will launch promotions from time to time , causing the lamp transaction price can vary greatly .

Vacuity original low discount to attract attention

Some time ago in a consumer Ms. Wang Lighting City fancy a floor lamp , priced at 4,400 yuan , and businesses through bargaining , the final transaction price of 2100 yuan . But a few days ago , when Ms. Wang to accompany a friend to choose the furniture , they found an almost identical style lighting , the price was 1,800 yuan, which makes Ms. Wang was very confused , lamps cheap in the end is how much ?

Recently, the reporter visited the city a number of lighting the city found that many lighting showrooms have played " audience off ", "2 fold sales " and other slogans to attract consumers. An in-store sales staff, said : "It is not good to do the lighting industry , lighting are sold to consumers the lowest discount ." Consumers have told reporters that although the business has always stressed is the lowest, but the final price depends entirely on your bargaining power .

Reporters visited also found that a similar light , different lighting market or multiple stores in the same lighting market sales , this situation consumers scratching their heads : I do not know where to buy the best , different prices , clear quality. Many consumers said that lack of understanding of the price , even if the lighting in the store to buy the bargain , and finally do not know whether the money to buy their own lamps .

Price and cost constrained channels

It is reported that most of the lighting manufacturers rarely directly operated stores , the main channel for dealers selling agent . Although the prices were inflated brand useless, but dealers have the right pricing . There are businesses revealed that the current strength is not strong enough lighting companies , dealers is relatively strong , so far the stores have uniform price conditions.

But profits are not high-priced lighting products . According XDLONG Lighting Sales Consultant ZHANG De-hai introduction, the original enterprise lamps cost is not low . " Lighting is a personalized product itself , but also the fast changing fashion trends , after the development of a product, manufacturers also sell doubt on whether the style is generally not mass production ." Hand dealers worry about the backlog , nor large quantities of goods, coupled with varied lighting production of the material, in the case of a research and development costs , and production quantities can not be achieved , the cost of natural high. He also stressed the need lighting service is also provided by the dealer , the cost of services also requires that if the price is too low, then the relative lack of quality of service protection.

Prices will develop in the direction toward transparency

"Now this is not only confused consumers , businesses also sell very hard, " Wang Li wan, a brand lamps Lighting City of Lights general manager said that the current threshold for low lighting industry , the market is relatively confusion, the same lighting conditions and a store with a price many see . " We also want to blatantly , and occasionally a little discount to consumers ."

Atlas Wang Li believes that ordinary home lighting lamps, because a wide range of large , intense competition , the price is relatively transparent . Lighting products and is known as the individual needs of obvious and relatively high-end positioning , facing consumers less sensitive to price . "In order to protect the interests of manufacturers, distributors and consumers , standardized and transparent registration prices will become a trend ." Atlas Wang Li said.


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