Next few years, all businesses strive to place the LED industry broke the news

At this stage, with the gradual increase of micro-channel users , mobile Internet portal also intensified the battle , LED lighting business in a variety of business models also need to strengthen and consolidate . It is understood that some of the LED lamps brands have started to start their new media marketing plan , and micro-channel marketing is one of the more powerful one.
In the industry view , the food, cosmetics, FMCG able to attract such a large number of new fans to continue to focus on its various promotional information , LED lamps are one-time home of large slow- moving consumer goods, the growth of new consumer group is relatively slow . "We are on the micro-channel services are mainly old customers , offer some follow-up services after purchase for them ." He said.
The current micro-channel public number is also not the best way to open up new customers, the place is that it is more effective to maintain existing customers through micro-channel systems. "Old customers may re-decoration , but also to our latest event information learned introduction to a friend or forwarded to their own circle of friends, word of mouth into sales ." Insiders said very valued between known and potential customers the depth of the contact , finally being recognized, converted to business sales .
A person in charge of an LED lighting company declined to be named said that compared to two-way communication , consumers prefer to interact by means of credible third-party platform . "We're selling it as an aid to the store , in addition to face to face increases , the opportunity to communicate with consumers ." The source said.
LED lighting business or as a marketing tool permeability
In fact, although many companies have recognized the LED lamps "universal micro-channel " influence , but for now, various industries and enterprises , as well as micro-channel background itself , everyone in the development and use of micro-channel marketing platform is still in the exploratory stage .
An industry point of view , believes that the existing micro-channel feature also stop at only as a long-lasting penetration of marketing channels. Because of privacy protection micro letter , LED lighting business is not easy to "grab consumers ' to LED lighting company, for example , the existing micro-channel marketing is far smaller than the list according to residential property owners , businesses directly target the needs of consumers by telephone marketing more efficient and effective .
2014 , LED lighting manufacturers in the application of micro-channel platform for the occasion , more to think about is how to make products faster and more accurate is received consumers. At the same time , how to provide consumers with more convenient service . Micro-channel marketing in the coming years will become the land of all businesses strive , therefore, first mover advantage early profit !


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