LED lighting companies and hotel encounter new challenges

     Hotel Market: tempting cakes
LED lighting application markets more, but more and more domestic LED lighting market segmentation, including home lighting, hotel lighting, commercial lighting, industrial lighting, supermarket lighting, office lighting, outdoor lighting, automotive lighting, etc., but no matter which involves lighting companies must have a full grasp in order to better serve our customers. In view of the current LED technology, fluorescent strong substitutability series range of applications, and in particular the power and HID PAR lamp series, LED also need to be carefully grasp.
In the numerous market segments, hotel lighting is a piece of cake tempting everyone scramble, China's economic development is inseparable from the next service industry, the hotel industry is still room for growth is very large, it is worth lighting companies concerned. LED own unique energy-saving effect welcomed the hotel industry, but there must be enough research on the LED light quality, making the hotel a professional LED lighting products, in order to allow users to enjoy access to good lighting while saving the environment. Hotel lighting for lighting requirements are relatively high, the current interior lighting design is the hotel's main areas of lighting, lighting companies must especially on product quality optical design to achieve excellence.
A new challenge: the crisis in parallel with the machine
The market is always parallel to the crisis, the entire lighting market, we can tap the different possible market potential, while avoiding disadvantages, courage. Currently, due to various favorable factors, the growth rate of China's hotel market has maintained a high level, many star hotels in order to attract customers, rendering the atmosphere, shaping brand image, lighting requirements are very high. At the same time, the cost of a traditional power-star hotel is very high, and the situation in keeping the overall image of the hotel under the same comfort and reduce the cost of electricity is imperative hotel, which is why today's LED lighting market gradually fiery hotel reasons. From its opposite, the hotel lighting market is also a challenge for businesses in recent years, China's hotel market development at an alarming rate, but the growth in the number of high-star hotel is still relatively limited, able to withstand the cost of LED lighting solutions for the economy as a whole The budget hotel is extremely harsh. So, hotel lighting market competition can only say that a crowd of attractive cake, but can not say that is a big cake.
From this perspective, LED lighting companies in order to share the cake, must be fully prepared, either from the side or from the hotel business side lighting, LED lighting will be a new challenge.
Let uncertain become identified: Businesses should consciously take the initiative
Along with the advantages of energy saving LED lighting highlights the gradual, linear decline in the cost of LED lighting, as well as all the advantages of LED lighting, there are a considerable number of star hotels began to try to install or replace the hotel for the LED lighting, LED lighting market is growing hotel mature. Notably, many hotels began to notice the energy saving LED lighting, but the current domestic LED market is not so clear, make hotel lighting solutions for the enterprise technical standards is uneven, the hotel side began to hesitate in choosing; another On the one hand, whether domestic or foreign technology technology, LED in terms of the effect can not completely replace incandescent lamps, LED high-star hotel in the choice of enterprise Shihai there is uncertainty.
Want to seize this market, I think there are two main points: First, the hotel lighting market need to introduce some industry standards, these industry standards make transparency of information, technology transparent to both sides to provide authoritative assurance; another , the hotel lighting LED lighting companies rely on market standardization conscious and active, do not use shoddy to hurt our customers to consider the long-term benefits from, in order to ensure the healthy growth of the industry.
The products do a good job is the most important
Different types of hotels in different lighting requirements. Currently dare to try high-star hotel LED lighting solutions, especially new high-star hotel, hotel lighting atmosphere they require very high, and pay more attention to energy saving in response to the community's call. In the capital, high-star hotel change required a large amount of the initial cost of the capacity of the hotel is also relatively strong lighting. Cheap hotels are often concerned about the cost, and the needs of high-star hotel is completely different.
In addition, there is little to note that during the reform program when the hotel lighting, hotel lighting control system is also a very important factor, reasonable hotel lighting control system will bring greater energy savings, while meeting the customer individual needs.
LED lighting in the majority of enterprises, how to make hotel lighting products is the top priority, the need to master the technology and extend its own characteristics. In addition, the target market to be clear, product development series, and have a good relationship match sales channels, create and hotel management companies, lighting consultants, can not be ignored.

led strips    led strip  flexible led strip

LED lighting penetration rate in 2015 is expected to reach 40%

Over the past few years due to the impact of Japan's nuclear disaster , and high energy prices , global awareness for the green energy industry once again rising , the growth of related industries , he returned to the track . However, in the past more emphasis on the importance of open-source vendors have invested solar panel manufacturing and conversion efficiency improvement , but limited progress after years of efforts , has been unable to break through the bottleneck of a 20% conversion efficiency . In this case , attention gradually shifted to the energy efficiency of large-scale energy saving LED throttling , which trend began to take shape in the second half of 2013 is expected to be created from 2014 , followed by three years of explosive growth of LED lighting .
Most of the first wave of LED industry, the financial tsunami originated at the end of 2008, the Samsung LED -backlit flat-screen TVs , unexpectedly sold , opened up to 18 months of LED TVs growth cycle .

Thin LED TV penetration rate steadily increased from 3% in 2009 to 38% in 2011 . LED shares have climbed on the world's high point , every company can produce continuously open .

But Japan is Jackson , this beautiful all a huge downturn in 2011 . Five-year plan to promote the continent , the result of its large subsidies MOCVD machine , creating the continent has the largest worldwide , more than 1,000 units of MOCVD machine . Carve out a lot of production , so that the price collapse LED backlight , LED from the frozen period from the fall , the whole industry from the second half of 2011 began to enter a long period of adjustment capacity until the end of last year.

LED industry into the production capacity to adjust another reason is the rise of LED lighting industry deferred . Causes ten city streetlights plan failed , in addition to the heat problem can not be resolved outside of the bulb makers reluctant to support LED lighting is another main reason. At that time, LED bulbs expensive side , unable to attract consumers in general , is another reason not to promote .

For various reasons, making the originally expected in 2012 LED lighting will replace general lighting, adding new momentum dashed expectations for the LED industry , leading in 2012 to the first half of 2013 , manufacturers were forced to enter the original expansion of production capacity adjustment , LED industry was dead.

This piece of dead in the second half of 2013 , was the first to jump into the U.S. firm cree LED lighting break . To fill out the capacity , Cree official in mid-2013 into the U.S. lighting market , the introduction of 40-watt price $ 9.97 , $ 12.97 and the price of 60 -watt replacement bulb. Such affordable prices, ripples in the lighting market has finally triggered a huge response .

The second half of 2013, Cree has sold over 8 million units in each of the three sets of groups in the United States bulbs , Cree profit also reflected in last year's positive earnings report .

2013 fourth quarter , Cree lighting business accounted for the proportion of total revenue , pulled up by the previous year's 35 to 42 % annual revenue growth of 42% , is three business sectors to grow the most amazing . After the invasion of Cree lighting industry , lighting manufacturers have followed suit , expected in 2014 LED lighting penetration rate increased from 8% to 15 % to 20% in 2015 to 40 percent chance , and to push for the LED industry into the kinetic energy.

flexible led strip   led tape  led strip light  led strips

New research from Stanford University : Special lighting relieve pain

A research team at Stanford University recently developed a new technology that can regulate the use of certain means to ease the pain. This technique relies on genetic means using a specific radiation beam to change the light-sensitive protein genetic code in order to achieve adjustment, Alleviation of pain .


Pain can be said that life in the course. While we certainly do not want to accept , but the pain sometimes it can help our favor. When our body when certain problems occur , there will be some pain to give us warning . So some kind of perspective, and sometimes the pain is actually a good thing necessary .

A research team at Stanford University recently developed a new technology that can regulate the use of certain means to ease the pain. This technique relies on genetic means using a specific radiation beam to change the light-sensitive protein genetic code in order to achieve adjustment, Alleviation of pain .

For the study, the researchers would like to be healthy DNA in cells injected with the virus , and to ensure that this DNA was visualized proteins. These viral DNA is injected into laboratory mice limb nerve , viral DNA after a few weeks of training to achieve the desired results. After that, researchers will mice kept in transparent plexiglass cages , the researchers then irradiated with their claws , then monitoring the changes in the number of viral DNA and changes in pain mice .

If in the future be able to apply this technology to protect the security of the premises to the treatment of human disease , it will maximize alleviate the suffering of patients , and can more effectively help the medical staff for treatment.

flexible led strip    led tape  led strip light

Prices and Global Trend of LED bulbs

Replace 40W average American goods fell sharply , to replace 60W steady decline in global prices of goods
February the United States to replace 40W commodity prices fell the most obvious. 11% of the average price fell sharply rendered . Part of the original commodity prices, and the new low price items .

If Walmart 's own brand Great Value 7W light bulb whole week , luminous flux is 470lm, priced at just $ 8.48 . cree of 6W, 450lm Dimmable Bulb February prices fell to $ 7.49 . In addition , some of the price of Philips light bulbs also come down .

Replace 40W bulb part in China 's commodity prices in February were 1.9 percent decline , the original part of the commodity prices, such as Samsung 6.9W, 490lm Bulb month, prices fell from 19.5 to about 12.5 U.S. dollars, and 3-year warranty.

Replace 60W commodity parts, each region showed stable prices of basic downtrend . The United States showed a 2.6% rise in prices , but the original commodity prices remained stable or showed a downward trend , mainly due to the majority of high-priced items return to the market flexible led strip to price increases, such as Lighting Science 13.5W bulb, luminous flux of 800lm, had temporarily stop sell, re-sell this month , priced at $ 20.6 .

Tier vendors actively launch new products, product trends for the future of intelligent lighting

It is understood that the global LED bulb prices steadily declining, each tier brand manufacturers also have to pursue to improve performance . Currently in the North American market, 90% of the brand bulbs with dimming function ; 70% of the products for the whole week of light bulbs. The recent launch of the new European markets are mostly light function with a full week .

In addition, import controls wisdom also focus on the development of various manufacturers this year . Philips Hue bulb has officially started selling in the Chinese market , while Samsung also recently announced the launch of the new smart LED light bulb , which built-in Bluetooth , you can control the brightness and color temperature via a smartphone or tablet applications.

Brands will promote cost-effective products to improve and accelerate the integration of the regional market norms , and the wisdom of the future lighting will also become one of the major trends in lighting products. The key factors in the current stage , the smart led tape market price and consumer acceptance of the product is still hampered popularity . Therefore, how to achieve a balance of performance and price , but also for each tier lighting manufacturers currently in dire need of solving problems.

Next few years, all businesses strive to place the LED industry broke the news

At this stage, with the gradual increase of micro-channel users , mobile Internet portal also intensified the battle , LED lighting business in a variety of business models also need to strengthen and consolidate . It is understood that some of the LED lamps brands have started to start their new media marketing plan , and micro-channel marketing is one of the more powerful one.
In the industry view , the food, cosmetics, FMCG able to attract such a large number of new fans to continue to focus on its various promotional information , LED lamps are one-time home of large slow- moving consumer goods, the growth of new consumer group is relatively slow . "We are on the micro-channel services are mainly old customers , offer some follow-up services after purchase for them ." He said.
The current micro-channel public number is also not the best way to open up new customers, the place is that it is more effective to maintain existing customers through micro-channel systems. "Old customers may re-decoration , but also to our latest event information learned introduction to a friend or forwarded to their own circle of friends, word of mouth into sales ." Insiders said very valued between known and potential customers the depth of the contact , finally being recognized, converted to business sales .
A person in charge of an LED lighting company declined to be named said that compared to two-way communication , consumers prefer to interact by means of credible third-party platform . "We're selling it as an aid to the store , in addition to face to face increases , the opportunity to communicate with consumers ." The source said.
LED lighting business or as a marketing tool permeability
In fact, although many companies have recognized the LED lamps "universal micro-channel " influence , but for now, various industries and enterprises , as well as micro-channel background itself , everyone in the development and use of micro-channel marketing platform is still in the exploratory stage .
An industry point of view , believes that the existing micro-channel feature also stop at only as a long-lasting penetration of marketing channels. Because of privacy protection micro letter , LED lighting business is not easy to "grab consumers ' to LED lighting company, for example , the existing micro-channel marketing is far smaller than the list according to residential property owners , businesses directly target the needs of consumers by telephone marketing more efficient and effective .
2014 , LED lighting manufacturers in the application of micro-channel platform for the occasion , more to think about is how to make products faster and more accurate is received consumers. At the same time , how to provide consumers with more convenient service . Micro-channel marketing in the coming years will become the land of all businesses strive , therefore, first mover advantage early profit !


led strip    led strips  led strip light   led tape

Lighting price confusion to consumers confused

Recently, Ms. Lamps consumer segment in the city a price of 67,000 yuan a promising European retro handmade lamps, and businesses in preparation for lower prices when trying to talk , Ms. Duan said home decoration designers , can help her get 4 discount prices . This allows Ms. Duan heart suddenly did not end , " discount so low, why the price is so high ? " With these thoughts , Ms. Duan went to another city lighting , make her surprise , the same brand of the same paragraph lights, the price is more than 21,000 yuan , more than 4 fold before the price is lower than 5000 yuan ......
Many consumers buy lamps will find lamps prices vary greatly, not only the different types of products , with the same kind of brand products in different businesses have different price points. In order to attract consumers, merchants will launch promotions from time to time , causing the lamp transaction price can vary greatly .

Vacuity original low discount to attract attention

Some time ago in a consumer Ms. Wang Lighting City fancy a floor lamp , priced at 4,400 yuan , and businesses through bargaining , the final transaction price of 2100 yuan . But a few days ago , when Ms. Wang to accompany a friend to choose the furniture , they found an almost identical style lighting , the price was 1,800 yuan, which makes Ms. Wang was very confused , lamps cheap in the end is how much ?

Recently, the reporter visited the city a number of lighting the city found that many lighting showrooms have played " audience off ", "2 fold sales " and other slogans to attract consumers. An in-store sales staff, said : "It is not good to do the lighting industry , lighting are sold to consumers the lowest discount ." Consumers have told reporters that although the business has always stressed is the lowest, but the final price depends entirely on your bargaining power .

Reporters visited also found that a similar light , different lighting market or multiple stores in the same lighting market sales , this situation consumers scratching their heads : I do not know where to buy the best , different prices , clear quality. Many consumers said that lack of understanding of the price , even if the lighting in the store to buy the bargain , and finally do not know whether the money to buy their own lamps .

Price and cost constrained channels

It is reported that most of the lighting manufacturers rarely directly operated stores , the main channel for dealers selling agent . Although the prices were inflated brand useless, but dealers have the right pricing . There are businesses revealed that the current strength is not strong enough lighting companies , dealers is relatively strong , so far the stores have uniform price conditions.

But profits are not high-priced lighting products . According XDLONG Lighting Sales Consultant ZHANG De-hai introduction, the original enterprise lamps cost is not low . " Lighting is a personalized product itself , but also the fast changing fashion trends , after the development of a product, manufacturers also sell doubt on whether the style is generally not mass production ." Hand dealers worry about the backlog , nor large quantities of goods, coupled with varied lighting production of the material, in the case of a research and development costs , and production quantities can not be achieved , the cost of natural high. He also stressed the need lighting service is also provided by the dealer , the cost of services also requires that if the price is too low, then the relative lack of quality of service protection.

Prices will develop in the direction toward transparency

"Now this is not only confused consumers , businesses also sell very hard, " Wang Li wan, a brand lamps Lighting City of Lights general manager said that the current threshold for low lighting industry , the market is relatively confusion, the same lighting conditions and a store with a price many see . " We also want to blatantly , and occasionally a little discount to consumers ."

Atlas Wang Li believes that ordinary home lighting lamps, because a wide range of large , intense competition , the price is relatively transparent . Lighting products and is known as the individual needs of obvious and relatively high-end positioning , facing consumers less sensitive to price . "In order to protect the interests of manufacturers, distributors and consumers , standardized and transparent registration prices will become a trend ." Atlas Wang Li said.


flexible led strip    led tape  led strip light    led strips

Around the LED packaging technology innovation

In recent years with the expansion of the popularity of LED lighting and LED display applications , the market for LED packaging technology have made ​​new dends , so let's look at the field of LED package which appeared gratifying accomplishments ?Triple lineTriple line is the line product upgrades , did not change the traditional light -line packaging process , but in the product structure and composition of the breakthrough, the RGB sealed in a lamp , the lamp uses four feet . "The traditional full-color lights to three single- phase as a prime spot , now just a single lamp can do the same effect , thus greatly reducing the cost of production and materials to make products with excellent price competitiveness ." Outdoor display inline triple solve the user can not have both the performance and durability of the dilemma , let the industry see the LED display packaging technology innovations dawn.PiranhaPiranha LED, a package, a square , a transparent resin package , four -pin , there is a lack of the negative electrode at the foot LED. Piranha astigmatism type of the LED, the light emitting angle greater than 120 degrees, the luminous intensity is high , and can withstand a greater power . Vehicle brake lights \ steering lamp more. It is said that this LED just born immediately attracted everyone's attention , and its development trend as ferocious piranha like it was this name . Another argument is that because of its shape like a piranha in the Amazon .Piranha series display is a line between conventional and traditional interior lamp table lamp lights affixed between the triple line , as opposed to traditional outdoor lamp made ​​of 246,346 -line screen , piranhas series 5353 high brightness , white balance, excellent uniformity , viewing angle, red, green and blue light fades wick synchronization , gold wire , low failure rate characteristics, these are the biggest bright spot piranha series . Piranha 5353 by a full-color screen to complete outdoor protection class up to IP65 above , from positive / side, eliminating 246,346,546 lamp beads has not been possible to resolve the " Huaping spots " and so on. The heat better than commonly 3528,5050 and other outdoor triple paste made ​​of lamp beads . According to insiders claimed that the market outlook for outdoor triple line than traditional lamps and table lamps line even more impressive stickers.cobCOB (Chip On Board, COB) process is first placed on the substrate wafer surface is covered with a thermally conductive epoxy point (generally an epoxy resin mixed with silver particles ) , and then placed directly on the surface of the substrate wafer , the heat treatment firmly fixed to the silicon substrate and subsequently a wire bonding method and then between the silicon wafer and the substrate to establish a direct electrical connection .If the bare chip is directly exposed to the air , vulnerable to contamination or human damage , affect or damage the chip function , so they glue the chip and bonding wires encapsulated . People also call this package in the form of soft encapsulation .COGLED packaging factory HARVATEK different substrates can be used to complete the integrated packaging technology is currently used in the initial double throw pieces of sapphire substrates. Wang Qi , chairman Wang Binglong noted COG technology in accordance with customer demand , the LED die to play on a different substrate materials. The newly developed integrated sapphire substrate packaging technology can enhance the brightness by 30% , this product will be LED COG sealed in glass or sapphire plates on both sides , because the intermediate substrate transparent color , LED light will be more uniform, and this product bracket process is omitted, the stent can reduce costs, simplify processes have advantages .
flexible led strip    led tape  led strip light

LED turn competitive price first and quality first ?

LED lighting business has become a major force in the industry , as the country 's emphasis on energy saving lighting companies are restructuring LED, and then tried to take the lead to capture the market opportunities. However, because the LED industry development trend is extremely rapid , LED manufacturers market survival significantly squeezed. From the mid-1990s LED formally put into production applications, a short period of ten years , LED production enterprises has shown explosive growth , according to statistics , only the PRD LED manufacturers reached 2600 . On the one hand the LED industry in the form of good, on the other hand is facing lack of production standards , technical innovation lag, disorderly competition and other issues at the same time , LED companies how to force competition in the market ?
How Brand Strategy strides ?

Whether it is indoor lighting or outdoor lighting , LED production companies are very focused on the influence of its own brand products . LED brand is a powerful enterprise open market channels magic, how to build their own brand value recognized by the market naturally become an effective stepping stone. So how to carry out the brand strategy ? Brand of LED lighting companies each route and what difference ?

LED lighting because of large enterprises enjoy certain advantages in resources and can afford big, then small and medium sized LED manufacturers how to create their own brand of world? SMEs LED 's in order to win the starting line with the large enterprises must understand grab hold together for warmth , to create a resource sharing model. Of course, this can not be limited only to the sharing of resources within the context of the upstream chip lighting companies , midstream and downstream packaging applications , but should be cross- sharing of resources, such as the company's cooperation with the renovation works , and even power companies , installation companies. Previously, Li Ka-shing intervene LED lighting industry, officially opened play LED bulbs nanospheres is the brand under a cross-border resource sharing pattern formation.

Price first and quality first ?

When LED lighting enterprises in marketing tend to be the problem headache. In the end the only first quality or price first CD , because entangled in the problems caused by the current LED market price war intensified, lack of standards , the quality varies greatly chaos to occur. Especially SMEs LED package , both upstream chip manufacturers to face layers of overweight , but also to deal with the downstream application 's bargain , the results lead to these companies were severely squeezed profit margins in order to survive , these LED packaging manufacturers shall not not a " downsizing" from the chip technology, luminescent materials and testing aspects . The vicious cycle will cause the current predicament LED industry .

So, how can completely change this embarrassing but harsh competitive market environment?
led strip light   led strips  led tape

Human Responsive LED Fixture Adjusts to Movement

Canadian based designer Thibault Sld come up with lighting fixtures that are able to adjust and move in accordance to human activity in the room, according to Designboom.

The S1 motion sensing light by French schooled graphic designer Sld, can adjust to accommodate a person’s position within the room, lowering for a more concentrated beam and rising to shed a wider beam.

The lighting fixture uses built-in sensors to detect human activity and movement in the room. Power cables hung from the ceiling help to support the fixture as well as supplying it with its needed electrical current. Dimmable LED strips are incorporated to produce concentrated and global lighting.

Related:   flexible led strip   led tape  led strips

Differentiation, technology , service opens a new term LED competition

Throughout the development of LED , can be sketched out in product-driven channel to channel to enhance the brand , brand extension of the product line , integrated product and brand capital such a path. From this we can see the path of development , LED products from a single competition , extended to channel competition , brand competition, integration of competition.
Opened in 2014 , experienced a low-end price war early , LED moving into the era of competition . In the end what will happen in the future of the LED market ? This is an issue of concern to the industry generally .
Throughout the development of LED , can be sketched out in product-driven channel to channel to enhance the brand , brand extension of the product line , integrated product and brand capital such a path. From this we can see the path of development , LED products from a single competition , extended to channel competition , brand competition, integration of competition. The channel competition, brand competition, competition solely rely on the integration of a price war would have no chance of winning at all. Future LED will enter a new era of competition , be differentiated from the aspects of technology , services, competition, and who has a unique new product , who mastered the leading LED technology , who provide attentive service , who will be fierce to win the competition .
" Market differentiation ", both matching the current popular segments , but also with a unique user experience, the audience , LED light and strengthen the company has only a deep understanding of the environment, a deep insight into human nature , personalized custom manufactured based on this light environmental solutions , in order to form an unmatched competitive advantage. Have no one I have, I have excellent competition domineering , then the market will be shaken as this despot for this domineering pay.
Technology is always winning magic business is business forever inexhaustible power of life. With the primary LED technology matures, companies generally have mastered the basic LED production technology , this time, to enhance the technological breakthrough product innovation in technology-driven companies will be exclusive performance of new technologies in the style , function, uses, achievement
When the effectiveness of the product is no longer become a problem , the service has become the enterprise to win the weight. However , behind the rapid development of LED , but hidden service with no "hangover " after sales service to keep up with goods to sell , there is always a long or short warranty period , even better brand, but also there will be a variety of quality problems, then service is particularly important . Therefore , in the new era of LED competition , who can provide attentive service , will have a head start in the competition.
Related:   flexible led strip    led tape   led strip light

LED lights NVC mode channel analysis

Guzhen lighting companies mostly "small " to win , especially in the field of cosmetic products , with an unparalleled competitive advantage , become a truly lights . However, in the field of styling products , little town more than 200 million single- brand companies ( domestic market ) Think about it, the domestic lighting market , after more than ten years of development , the pattern of the surface , the first-tier brands such as Op , Ray disabilities, Philips has been far the town 's colleagues left behind , they have an annual turnover of between 30-45 million . The second camp is the amount of living in many of the 1-2 million small lighting companies , their days may be difficult to describe. On the one hand , they used a lot of ways to improve sales performance, but always to no avail or is not effective . On the other hand , a little lax, but the rapid decline in sales .
First, the NVC model ( intensive distribution operations center + + recessive channel mode ) : Ge mimic similar enterprises and NVC NVC include : three male Aurora, Sidon , on the product , Kamei , Ji -ho and so on.



1 Features and Benefits :

※ powerful operations center , highlighting the ability of the regional market operators

※ high quality outlets , per store large ※ product line rich , cost-effective

※ tender policy flexibility

※ engineering influential

※ significant consumer word of mouth

※ abundant capital strength

2 . Disadvantages

※ Company poor controllability , if a customer do well , bring to the market impact of a large area.

※ In the circulation , distribution business based, unable to provide more value-added services for high-end customers , customer loyalty is not high.

※ management system disorder, a relatively strong personal nature

※ accounts receivable more and bigger financial risk

※ channel stability is poor, especially after 2011 the New Deal, the greater the impact on the channel

※ engineering serious channel conflict

※ serious loss of high-end designer
3 Comments
5 ) It is worth noting that the manufacturers do not want to copy several successful NVC model , the same , in the field of home lighting , Op want to copy the successful model of the manufacturers , and now also struggling to survive ( such autrans , China Arts , OKES , etc. ) , this is why? The same problem, whether the channel edge NVC will gradually lose in imitation ? After setting up shop , set up operations center does not have to imitate barriers. In fact , you can imitate , beyond difficult , and not worth the candle . NVC has a first-mover advantage and scale advantages, to a certain extent, to imitate those obstacles , improve cost imitators , but imitators shed channels and to coordinate the interests of the original channel itself is a very difficult process ; Moreover, the channel edge NVC , in essence, stores, operations center , invisible channels, the organic unity of the rebate policy , which is difficult to achieve a simple imitation of coordination channels . Also a very important reason is that the NVC has the advantage of first-mover advantage of low-cost expansion , because the industry 's high-quality resources ( channel resources , hidden channel resources ) are limited, after the issuance of the manufacturers if you want to achieve the same effect , meaning greater promotion costs.
Related：
flexible led strip      led strips     led tape

Ledtech Optimistic about Revenue Growth in 2014

 Taiwanese LED package manufacturer Ledtech revenue and preliminary profit for January was affected by the shorter Chinese New Year holidays. Consolidated revenue for January only reached NT $137 million (US $4.5 million), a monthly drop of 19.65 percent and YoY decrease of 7.48 percent. January preliminary pre-tax profit was NT $11.6 million, YoY decrease of 32.3 percent and EPS of NT $0.1 (before tax).

The company is optimistic about operations in 2014. Orders received for backlight modules by Chinese household appliance manufacturers in July as well as in the second half of 2013 will act as a driver for revenue in 2014 as the company ships out orders in the first half of the year.

Ledtech remains optimistic in regards to revenue performance for 2014. The company anticipates growth from NT $1.75 billion last year due to new orders from old as well as new clients. For profit performance, as the company has been actively developing low temperature lighting for clients, there is only limited room for growth. However, operational costs can be further reduced and 2014 profits are therefore likely to grow compared to last year’s EPS of NT $1.56 (before tax).
Related：led strips     led tape     flexible led strip