LED lighting companies and hotel encounter new challenges

     Hotel Market: tempting cakes
LED lighting application markets more, but more and more domestic LED lighting market segmentation, including home lighting, hotel lighting, commercial lighting, industrial lighting, supermarket lighting, office lighting, outdoor lighting, automotive lighting, etc., but no matter which involves lighting companies must have a full grasp in order to better serve our customers. In view of the current LED technology, fluorescent strong substitutability series range of applications, and in particular the power and HID PAR lamp series, LED also need to be carefully grasp.
In the numerous market segments, hotel lighting is a piece of cake tempting everyone scramble, China's economic development is inseparable from the next service industry, the hotel industry is still room for growth is very large, it is worth lighting companies concerned. LED own unique energy-saving effect welcomed the hotel industry, but there must be enough research on the LED light quality, making the hotel a professional LED lighting products, in order to allow users to enjoy access to good lighting while saving the environment. Hotel lighting for lighting requirements are relatively high, the current interior lighting design is the hotel's main areas of lighting, lighting companies must especially on product quality optical design to achieve excellence.
A new challenge: the crisis in parallel with the machine
The market is always parallel to the crisis, the entire lighting market, we can tap the different possible market potential, while avoiding disadvantages, courage. Currently, due to various favorable factors, the growth rate of China's hotel market has maintained a high level, many star hotels in order to attract customers, rendering the atmosphere, shaping brand image, lighting requirements are very high. At the same time, the cost of a traditional power-star hotel is very high, and the situation in keeping the overall image of the hotel under the same comfort and reduce the cost of electricity is imperative hotel, which is why today's LED lighting market gradually fiery hotel reasons. From its opposite, the hotel lighting market is also a challenge for businesses in recent years, China's hotel market development at an alarming rate, but the growth in the number of high-star hotel is still relatively limited, able to withstand the cost of LED lighting solutions for the economy as a whole The budget hotel is extremely harsh. So, hotel lighting market competition can only say that a crowd of attractive cake, but can not say that is a big cake.
From this perspective, LED lighting companies in order to share the cake, must be fully prepared, either from the side or from the hotel business side lighting, LED lighting will be a new challenge.
Let uncertain become identified: Businesses should consciously take the initiative
Along with the advantages of energy saving LED lighting highlights the gradual, linear decline in the cost of LED lighting, as well as all the advantages of LED lighting, there are a considerable number of star hotels began to try to install or replace the hotel for the LED lighting, LED lighting market is growing hotel mature. Notably, many hotels began to notice the energy saving LED lighting, but the current domestic LED market is not so clear, make hotel lighting solutions for the enterprise technical standards is uneven, the hotel side began to hesitate in choosing; another On the one hand, whether domestic or foreign technology technology, LED in terms of the effect can not completely replace incandescent lamps, LED high-star hotel in the choice of enterprise Shihai there is uncertainty.
Want to seize this market, I think there are two main points: First, the hotel lighting market need to introduce some industry standards, these industry standards make transparency of information, technology transparent to both sides to provide authoritative assurance; another , the hotel lighting LED lighting companies rely on market standardization conscious and active, do not use shoddy to hurt our customers to consider the long-term benefits from, in order to ensure the healthy growth of the industry.
The products do a good job is the most important
Different types of hotels in different lighting requirements. Currently dare to try high-star hotel LED lighting solutions, especially new high-star hotel, hotel lighting atmosphere they require very high, and pay more attention to energy saving in response to the community's call. In the capital, high-star hotel change required a large amount of the initial cost of the capacity of the hotel is also relatively strong lighting. Cheap hotels are often concerned about the cost, and the needs of high-star hotel is completely different.
In addition, there is little to note that during the reform program when the hotel lighting, hotel lighting control system is also a very important factor, reasonable hotel lighting control system will bring greater energy savings, while meeting the customer individual needs.
LED lighting in the majority of enterprises, how to make hotel lighting products is the top priority, the need to master the technology and extend its own characteristics. In addition, the target market to be clear, product development series, and have a good relationship match sales channels, create and hotel management companies, lighting consultants, can not be ignored.

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Next few years, all businesses strive to place the LED industry broke the news

At this stage, with the gradual increase of micro-channel users , mobile Internet portal also intensified the battle , LED lighting business in a variety of business models also need to strengthen and consolidate . It is understood that some of the LED lamps brands have started to start their new media marketing plan , and micro-channel marketing is one of the more powerful one.
In the industry view , the food, cosmetics, FMCG able to attract such a large number of new fans to continue to focus on its various promotional information , LED lamps are one-time home of large slow- moving consumer goods, the growth of new consumer group is relatively slow . "We are on the micro-channel services are mainly old customers , offer some follow-up services after purchase for them ." He said.
The current micro-channel public number is also not the best way to open up new customers, the place is that it is more effective to maintain existing customers through micro-channel systems. "Old customers may re-decoration , but also to our latest event information learned introduction to a friend or forwarded to their own circle of friends, word of mouth into sales ." Insiders said very valued between known and potential customers the depth of the contact , finally being recognized, converted to business sales .
A person in charge of an LED lighting company declined to be named said that compared to two-way communication , consumers prefer to interact by means of credible third-party platform . "We're selling it as an aid to the store , in addition to face to face increases , the opportunity to communicate with consumers ." The source said.
LED lighting business or as a marketing tool permeability
In fact, although many companies have recognized the LED lamps "universal micro-channel " influence , but for now, various industries and enterprises , as well as micro-channel background itself , everyone in the development and use of micro-channel marketing platform is still in the exploratory stage .
An industry point of view , believes that the existing micro-channel feature also stop at only as a long-lasting penetration of marketing channels. Because of privacy protection micro letter , LED lighting business is not easy to "grab consumers ' to LED lighting company, for example , the existing micro-channel marketing is far smaller than the list according to residential property owners , businesses directly target the needs of consumers by telephone marketing more efficient and effective .
2014 , LED lighting manufacturers in the application of micro-channel platform for the occasion , more to think about is how to make products faster and more accurate is received consumers. At the same time , how to provide consumers with more convenient service . Micro-channel marketing in the coming years will become the land of all businesses strive , therefore, first mover advantage early profit !


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Lighting price confusion to consumers confused

Recently, Ms. Lamps consumer segment in the city a price of 67,000 yuan a promising European retro handmade lamps, and businesses in preparation for lower prices when trying to talk , Ms. Duan said home decoration designers , can help her get 4 discount prices . This allows Ms. Duan heart suddenly did not end , " discount so low, why the price is so high ? " With these thoughts , Ms. Duan went to another city lighting , make her surprise , the same brand of the same paragraph lights, the price is more than 21,000 yuan , more than 4 fold before the price is lower than 5000 yuan ......
Many consumers buy lamps will find lamps prices vary greatly, not only the different types of products , with the same kind of brand products in different businesses have different price points. In order to attract consumers, merchants will launch promotions from time to time , causing the lamp transaction price can vary greatly .

Vacuity original low discount to attract attention

Some time ago in a consumer Ms. Wang Lighting City fancy a floor lamp , priced at 4,400 yuan , and businesses through bargaining , the final transaction price of 2100 yuan . But a few days ago , when Ms. Wang to accompany a friend to choose the furniture , they found an almost identical style lighting , the price was 1,800 yuan, which makes Ms. Wang was very confused , lamps cheap in the end is how much ?

Recently, the reporter visited the city a number of lighting the city found that many lighting showrooms have played " audience off ", "2 fold sales " and other slogans to attract consumers. An in-store sales staff, said : "It is not good to do the lighting industry , lighting are sold to consumers the lowest discount ." Consumers have told reporters that although the business has always stressed is the lowest, but the final price depends entirely on your bargaining power .

Reporters visited also found that a similar light , different lighting market or multiple stores in the same lighting market sales , this situation consumers scratching their heads : I do not know where to buy the best , different prices , clear quality. Many consumers said that lack of understanding of the price , even if the lighting in the store to buy the bargain , and finally do not know whether the money to buy their own lamps .

Price and cost constrained channels

It is reported that most of the lighting manufacturers rarely directly operated stores , the main channel for dealers selling agent . Although the prices were inflated brand useless, but dealers have the right pricing . There are businesses revealed that the current strength is not strong enough lighting companies , dealers is relatively strong , so far the stores have uniform price conditions.

But profits are not high-priced lighting products . According XDLONG Lighting Sales Consultant ZHANG De-hai introduction, the original enterprise lamps cost is not low . " Lighting is a personalized product itself , but also the fast changing fashion trends , after the development of a product, manufacturers also sell doubt on whether the style is generally not mass production ." Hand dealers worry about the backlog , nor large quantities of goods, coupled with varied lighting production of the material, in the case of a research and development costs , and production quantities can not be achieved , the cost of natural high. He also stressed the need lighting service is also provided by the dealer , the cost of services also requires that if the price is too low, then the relative lack of quality of service protection.

Prices will develop in the direction toward transparency

"Now this is not only confused consumers , businesses also sell very hard, " Wang Li wan, a brand lamps Lighting City of Lights general manager said that the current threshold for low lighting industry , the market is relatively confusion, the same lighting conditions and a store with a price many see . " We also want to blatantly , and occasionally a little discount to consumers ."

Atlas Wang Li believes that ordinary home lighting lamps, because a wide range of large , intense competition , the price is relatively transparent . Lighting products and is known as the individual needs of obvious and relatively high-end positioning , facing consumers less sensitive to price . "In order to protect the interests of manufacturers, distributors and consumers , standardized and transparent registration prices will become a trend ." Atlas Wang Li said.


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Advantages and Disadvantages of LED display industry analysis

Advantages and Disadvantages of LED display industry analysis( 1 ) national industrial policy support
Number of industrial policy of the State Council , the Ministry of Science , Development and Reform Commission and local government proposed to promote the LED industry development and upgrading of industrial structure plays an important role. In the context of industrial policy support , the increasing scale of the industry , becoming a complete industrial chain , to improve the competitiveness of enterprises in the industry , to participate in international competition created good conditions for the emergence of a number of the country is expected to have independent intellectual property rights and core competitiveness backbone enterprises.
( 2 ) a wide range of product applications , market prospects
LED variety of applications in the ascendant , and gradually formed a domestic LED indication , signal and display backlighting and other LED applications hundreds of products, widely used in decorative landscape lighting , large screen display , traffic lights , home appliances and digital display lights, car lights , mobile phones, digital cameras , computers, LCD TV backlighting , and other fields . With the development of technology , LED also appeared in the direction of new applications , such as aerospace, medical , agriculture and so on. LED market share steady growth of various types of applications and the development of new and emerging application areas , creating a good market space for the development of LED industry .
National infrastructure to further expand the bulk of demand in the future China will accelerate the construction of affordable housing projects , speed up rural infrastructure construction, speed railways, highways and airports and other major infrastructure construction, speed up earthquake reconstruction , the scale of investment will have a more substantial increase . These major investments will generate the bulk of the demand for including displays, special lighting , general lighting , landscape lighting , including a variety of LED application products .
( 3 ) industry technology advances , cost reductions will boost the industry needs
Currently, the core subject in the upstream LED devices and other costs, the higher the price of high-end LED display products , large-scale promotion of a certain product display applications obstacles, but with the decline in the cost of technological progress and the breadth , market demand and depth will be further expanded , while the substitution effect will be a greater degree of market release . LED industry chain will achieve positive interaction between upstream and downstream , new products, new technology application quickly and display applications industry's market will be further subdivided , the industry 's market capacity will be further enhanced.
( 4 ) the downstream industry standards continue to improve, develop into the direction of standardization
With the application of LED display applications more widely, its downstream applications such as outdoor advertising , stadiums and so gradually established a related management practices, such as Beijing and Nanjing, has drawn up a " Beijing electronic display setting norms" and "Nanjing outdoor electronic display regulations" , the State Sports General Administration also issued a " stadium equipment requirements and test methods ( part 1: LED display ) ." In addition , the Ministry of Railways , Ministry of Communications, Ministry of Public Security also established standards corresponding LED display applications. Established above industry standards and specifications , will help to promote the orderly and standardized LED display industry development .
Unfavorable factors
Lack of ( 1 ) technical personnel
LED application products manufacturing involves optical, thermal , materials science , electronics , computers, software , automation, mechanical engineering , decorative arts and other subjects , and the need of the above disciplinary system use , and thus the technical personnel of the knowledge structure , technology and the overall quality made ​​high demands. In addition , the implementation of LED product application solutions highly skilled and experienced personnel requirements , the same LED display products and display will be different because of the level of solution implementation . The current domestic class talent, especially high-end research and development, and technical personnel is also relatively scarce , if hired foreign experts will significantly increase the cost , so the lack of technical personnel have some impact on the development of the domestic LED industry.
( 2 ) serious blind investment and low
Currently many places the semiconductor lighting energy industry as the focus of industrial development , intensify support , but also the existence of blind investment and low-level construction of the phenomenon , some local governments in spite of the economic benefits of road lighting blindly transformation, over- investment landscape lighting leading industry disorderly competition , product quality varies greatly, serious waste of resources , impact on consumer confidence , is not conducive to the healthy development of the industry . Disorderly market competition often leads companies to ignore technological progress and product quality improvement, less investment in research and development .

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Where is the contradiction in the LED lighting industry?

In early January, the country's new formulation of "embedded LED lighting performance requirements" and other national standard release, the standard is expected to be implemented in October this year, and for 2014 the LED lighting market for further specification. Currently, because the price is not close to the people, energy and other obvious reasons, LED lighting products have not been home consumer acceptance, production standards are not clear but also to distributors, manufacturers face many confused. The new standard specification for the role of markets in the end how much remains to be seen.
LED lamps are not high consumer acceptance
Will be explicitly requested "Embedded LED lighting performance requirements" national standards each year to engage lamps lighting manufacturers strictly in accordance with the development and production of human life and production in line with quality standards and technical regulations to provide for the current lighting industry norms and guidance.
Standard one, LED lighting lamp replacement tide on the argument heard. According to many years living in Beijing NVC agent Monica house industry trade Co. stores are actually pretty hairy ho introduced in addition to the advantages of LED energy-saving, life is also 2-3 times higher. In this regard, Zheng Zhang Shanghai enterprises an illumination (Beijing), general manager of the company's flagship store, also said LED recognized that although Zheng Zhang LED lamps in the initial purchase relatively expensive, but because of the use for a long time, so the average is actually to save money every day . Because of different light emission principles, LED also has a good perspective of, widely used in public spaces.
However, the performance is so superior LED lighting, consumer acceptance is not high. Two years ago, when Ms. Xu consumers used home decoration LED ceiling lamps, two years later, Ms. Xu insisted in exchange for energy-saving lamps. According to Ms Xu introduced, home LED lights use less than a year is not bright, sale and said it was normal. "Brightness getting lower and lower, the original seems to have not much to say saving the province."
Only use problems, time to market again to buy lamps, LED lamps changes in the price also let Ms. Xu feel very "do not fly." Had spent more than fifty yuan to buy lamps, and now the price is less than thirty yuan. The original ten million energy-saving lamps, it is now more than ten dollars. Compared the two, Ms. Xu decisive choice of energy-saving lamps.
Whether the use of LED lighting in the home energy saving, indeed debatable. For example a room using a 6 watt LED lamps replace 12-watt energy-saving lamps, electricity saved one light year is less than $ 10. However, with an LED light to replace the original energy-saving lamps, they spend tens of dollars.
General Manager Zhang Jing told reporters lighted and decorated the city, because from the market point of view, consumers rarely use LED lights, the price is still not enough close to the people. But because the shape of the color change LED lighting and more at home can be used as an auxiliary light source.
Dealers can "touch stones"
Zhao was a dealer lighted decoration of the city, six years ago to get involved in LED lamps. According to Zhao, the current consumers to buy LED lamps only 20%. For LED lamps, Zhao said dealers are also feeling the stones, "not to mention consumers brightness decay and price volatility issues very angry, and we are very worried."
Because of the promise the sale of products within one year warranty, Zhao encountered in the past few years many times because the situation requires bright enough to replace. "We can only say that LED are explained to consumers of new products, technology is not yet mature." Zhao recalls, manufacturers will be replaced when the purchase again, but whether the new product manufacturers will have problems, only to see the market feedback.
The market price of LED lamps for letting down frequently and more dealers are afraid to purchase. Currently out of the market as fast as the speed of the new companies have joined, although often hear business failures, the market is still no shortage of low-quality products. China Association of Lighting Chen Yansheng said, whether or media hype is to promote policies, LED lighting industry is currently participating companies are too much.
Many companies also want to do LED pushed the industry, resulting in an overheating situation, while consumer demand has only just begun. Oversupply, giving rise to a relative surplus of production capacity. Plus lamps produce mostly inter-related, and some accessories such as chip brand manufacturers can not even produce, and the quality of the introduction of chip and can not judge, so manufacturers seem to face greater confusion.
The industry voice
Manufacturers should consider the long-term interests
Chen Yansheng, director of China Association of Lighting
LED can develop different styles, different types of products, giving the company offers a lot of room, but no matter what type, should be responsible for the consumer. Because the LED current fierce competition in the industry, a lot of products for the price, once the price cuts, it is possible for manufacturers to drive down costs and improper selection or even cut corners. People bought after a bad product, the LED will produce a feeling of mistrust, but now they do have this situation. Therefore, manufacturers should consider the long-term interests, not to focus on price competition, lower product quality, harm the interests of consumers. The current situation will not last long, the future will certainly Ebb Tide, there will be some companies are eliminated.
All-out energy-saving lamps unrealistic
Shan Ho, general manager of Colliers International Lighting Hong Kong
Now LED and must do more and more, but all-out energy-saving lamps also not realistic, after all, not a country for LED established standards. Now manufacturers, distributors, stores, selling lamps came in a hurry, but anxious to no avail. From the sales point of view in recent years, awareness of consumers to buy LED lamps indeed enhance sales in 2014 will surely be doubled. With the enhancement of self-testing and manufacturers of production technology, product quality is also improved, but this process will take time.
LED lighting performance requirements and more
Zheng Zhang, Shanghai enterprises an illumination (Beijing), general manager of the company's flagship store LED
A good quality LED lighting is not good, long life is not long, light attenuation is worse, is determined by many factors. One chip, the chip is good or bad for the life of the lamp play a decisive role. Some small manufacturers use recycled scrap chips are used as raw materials, the quality is even worse. Second, the heat, the heat is not good, more than 40 degrees will reduce the life of the chip brightness decay occurs. Third, the power supply, turn on the lights when similar "trigger" if instability will affect the life of the lamp. However, when consumers buy more concerned with the product casing, anyone can do this part, but is the least important.
Observer reporter
The limited role of the new standard
Shan Ho, general manager of the Hong Kong International Lighting Colliers said Colliers International in Hong Kong although the establishment of the LED lamps lighting area, the introduction of the brand when to call for qualified materials, but only by ordinary lantern light even some norms to constrain LED lamps. "There is no specification specifically for LED lighting." Ho Shan said.
Because there is no established norms, LED lighting industry, eliminate ineffective. Such competition is bound to induce a price war, prices down frequently, some small businesses to cut costs, product quality can not be guaranteed, indirectly reducing consumer confidence LED lamps.
For the country's new "embedded LED lighting performance requirements," the Beijing News reporter understood by the parties, the standard is still only know the name, I do not know the specific content. According to the Secretary-General of China Association of Lighting Dou Linping introduced new standards published text must be printed by a specified printing after the National Standards Commission announcement. Although you do not see the content, but we can see that the new standards would be more stringent in the past on a range of safety standards for lighting, and then raise the standard of performance, to further regulate the industry. Dou Linping also said that because of different lighting environment requirements are not the same, so the new standard non-mandatory standards, its role is limited and not conclusive. The standards in the implementation and monitoring of the process will increase the cost of natural products, consumers are willing to spend this part of the costs, but also need to wait for the market investigation.

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Article three high quality Led Strip Light factory prerequisite?

Now the LED lighting market like the photovoltaic industry, many years ago, overcrowding, excess capacity, even CCTV2 CCTV financial news reported severe sight the LED excess capacity, so the severity of the led strips market environment can think in general, so for the majority of the consumer or contractors how to find a suitable LED manufacturers.? Today we are with LED lamp manufacturer as an example, so how do we find a high-quality LED light strip factory?

[1] the scale is not too big

In the fierce competition in the domestic market, state-owned enterprises and large group looks like a step by step small businesses here eating into the market, borrow Ma said the sentence: "the elephant is very difficult to get ants", so the future will be small and medium-sized market atmosphere. We understand that the enterprise is the process of the choice and matching, too slow, after sale service is not timely.

[2] the quality of the products must be qualified

Now there are a lot of low-cost LED lamp strip products flooding the market, the vast majority of consumers and engineers are considering the cost or benefits, prefer the LED lamp low-cost products, so the result is we have to face the scrapping of the products, people complain to LED industry, then such a vicious spiral leads directly to position LED lighting products in the hearts of the people of. The popularity of LED lighting is more difficult. Must have excellent product quality so we choose LED lighting products. Because the quality is the guarantee quality premise.

[3] the rapid and convenient services

Some people will ask what is quick and convenient services, service this thing to see, to tell you that we are responsible, service this thing really is read, or we will not make a selection and judgment of many things. So how can we count on the qualified service quickly. Our daily life often encounter such a situation, when we pay, Party B's attitude is surprisingly good, but in fact pay that moment of payments, seemingly instantaneous change. Consumers and manufacturers contradictions need to communicate, consumers is that we need a solution, rather than waiting for us to tell him what reason. As for the causal relationship is not the theme, make a quick solution to the consumer, I think this is what is strong.

Finally, I believe, only we ensure quality under the premise of looking for a quality led strip light suppliers should not be difficult.

Human Responsive LED Fixture Adjusts to Movement

Canadian based designer Thibault Sld come up with lighting fixtures that are able to adjust and move in accordance to human activity in the room, according to Designboom.

The S1 motion sensing light by French schooled graphic designer Sld, can adjust to accommodate a person’s position within the room, lowering for a more concentrated beam and rising to shed a wider beam.

The lighting fixture uses built-in sensors to detect human activity and movement in the room. Power cables hung from the ceiling help to support the fixture as well as supplying it with its needed electrical current. Dimmable LED strips are incorporated to produce concentrated and global lighting.

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Ledtech Optimistic about Revenue Growth in 2014

 Taiwanese LED package manufacturer Ledtech revenue and preliminary profit for January was affected by the shorter Chinese New Year holidays. Consolidated revenue for January only reached NT $137 million (US $4.5 million), a monthly drop of 19.65 percent and YoY decrease of 7.48 percent. January preliminary pre-tax profit was NT $11.6 million, YoY decrease of 32.3 percent and EPS of NT $0.1 (before tax).

The company is optimistic about operations in 2014. Orders received for backlight modules by Chinese household appliance manufacturers in July as well as in the second half of 2013 will act as a driver for revenue in 2014 as the company ships out orders in the first half of the year.

Ledtech remains optimistic in regards to revenue performance for 2014. The company anticipates growth from NT $1.75 billion last year due to new orders from old as well as new clients. For profit performance, as the company has been actively developing low temperature lighting for clients, there is only limited room for growth. However, operational costs can be further reduced and 2014 profits are therefore likely to grow compared to last year’s EPS of NT $1.56 (before tax).
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