LED lights NVC mode channel analysis

Guzhen lighting companies mostly "small " to win , especially in the field of cosmetic products , with an unparalleled competitive advantage , become a truly lights . However, in the field of styling products , little town more than 200 million single- brand companies ( domestic market ) Think about it, the domestic lighting market , after more than ten years of development , the pattern of the surface , the first-tier brands such as Op , Ray disabilities, Philips has been far the town 's colleagues left behind , they have an annual turnover of between 30-45 million . The second camp is the amount of living in many of the 1-2 million small lighting companies , their days may be difficult to describe. On the one hand , they used a lot of ways to improve sales performance, but always to no avail or is not effective . On the other hand , a little lax, but the rapid decline in sales .
First, the NVC model ( intensive distribution operations center + + recessive channel mode ) : Ge mimic similar enterprises and NVC NVC include : three male Aurora, Sidon , on the product , Kamei , Ji -ho and so on.



1 Features and Benefits :

※ powerful operations center , highlighting the ability of the regional market operators

※ high quality outlets , per store large ※ product line rich , cost-effective

※ tender policy flexibility

※ engineering influential

※ significant consumer word of mouth

※ abundant capital strength

2 . Disadvantages

※ Company poor controllability , if a customer do well , bring to the market impact of a large area.

※ In the circulation , distribution business based, unable to provide more value-added services for high-end customers , customer loyalty is not high.

※ management system disorder, a relatively strong personal nature

※ accounts receivable more and bigger financial risk

※ channel stability is poor, especially after 2011 the New Deal, the greater the impact on the channel

※ engineering serious channel conflict

※ serious loss of high-end designer
3 Comments
5 ) It is worth noting that the manufacturers do not want to copy several successful NVC model , the same , in the field of home lighting , Op want to copy the successful model of the manufacturers , and now also struggling to survive ( such autrans , China Arts , OKES , etc. ) , this is why? The same problem, whether the channel edge NVC will gradually lose in imitation ? After setting up shop , set up operations center does not have to imitate barriers. In fact , you can imitate , beyond difficult , and not worth the candle . NVC has a first-mover advantage and scale advantages, to a certain extent, to imitate those obstacles , improve cost imitators , but imitators shed channels and to coordinate the interests of the original channel itself is a very difficult process ; Moreover, the channel edge NVC , in essence, stores, operations center , invisible channels, the organic unity of the rebate policy , which is difficult to achieve a simple imitation of coordination channels . Also a very important reason is that the NVC has the advantage of first-mover advantage of low-cost expansion , because the industry 's high-quality resources ( channel resources , hidden channel resources ) are limited, after the issuance of the manufacturers if you want to achieve the same effect , meaning greater promotion costs.
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