Potential areas of intelligent LED

 Germany has established a supermarket in northern beacon Philips Intelligent lighting system, the relevant information to the customer 's smartphone , designed to help customers find the buy necessary goods . By Bluetooth communication capabilities into LED lamps , Philips ' Smart Lamp " concept concern. This shows that the lamp can not only be applied intelligent lighting and serves to heighten the ambience , it is possible to find commercial applications.Insiders pointed out that the action was a challenge to Apple Philips iBeacon technology, " battle" , while the LED communications systems became popular, also hinted LED lighting devices with larger businesses , " plasticity " , the company released a new quarterly earnings day said that in future the company will develop LED commercial business areas, particularly targeting commercial lighting indoor positioning wisdom , have attracted industry attention .LED super good communication systemIn the just- announced 2013 fourth quarter earnings report , the Philips 2013 sales of 23.329 billion euros , net profit of 1.172 billion euros , reversing a 2012 loss of 30 million euros a situation where last year's fourth quarter sales of 6.799 billion euros , flat with a year earlier net profit of 412 million euros . It is worth mentioning that the Philips LED lighting business unit revenue rose 48 percent year on year , company executives said they would develop LED commercial business in the future , the development of the "visible light communication " technology has taken the first step in expanding the company's commercial business.In fact, the innovation of this technology is that , LED bulbs as a " tracking network" , anytime, anywhere through the " visible light communication " principle, to achieve real-time communication between shops and smart phones , which allow businesses to accurately informed customer location. As long as consumers in advance under good related applications, turn on push function , you can enjoy a range of intelligence services in the shopping process . Meanwhile , for the business concerned, this is a "gospel" : With this application , the supermarket lighting system integrated location-based services can help businesses ready to provide all kinds of information for customers, it also saved the other supporting infrastructure construction businesses additional expenses.For Philips ' smart light bulb " concept , industry insiders said that the concept of future marketing application space is large, when the customer went to a nearby shelf , the customer will stand the light source position feedback to the shelf on top of the smart phone , and soon formed within a shopping application route , leading the customer to a different shelf desired date of related products and prompt what products at a discount , thereby improving the efficiency of the customer's shopping to buy .Media reports said last December , the United States has deployed 254 Apple retail stores use iBeacon technology , Apple is to facilitate the integration of this technology in-store shopping and set the current user , to provide notification about the product , events and other information. At present, the Apple's flagship store in New York's Fifth Avenue , Apple has set up more than 20 units iBeacon pick hair .Apple iBeacon technique relies on short-range Bluetooth connection between the phone and the store is different, and through the use of the technology of Philips LED " visible light communication " technology, imperceptible to the human eye through the LED flashes quickly, achieve one-way transmission of information.
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