Since the New Year , I visited dozens of LED lighting business. For
the current development of China's LED lighting industry , general
awareness of the business is ! " More cruel " More ! " Fierce " , "
market is more universal ," and there are questions in this series of
exclamation points behind Enterprise: ! Channels gone? Why this question
? because there are a lot of LED lighting companies have yet to find
their own way , and even many companies ' channel' understanding of the
term , are still in the shallow " agent" , " dealer" level . When the
nature of business-to "channel " the lack of understanding of the time,
naturally, difficult to pinpoint their location , it is inevitable issue
" channels gone? " Questions .
What is a "channel " ? Popular
understanding , is the " ditches and roads ," the saying . Ditches is
what to do with ? Was the water upstream , downstream drainage to go .
The road is what to do with ? Place is a place to connect with another .
? Regarding how to dig ditches and build roads how no fixed pattern ,
did not say a person , an enterprise must use some way to dig ditches,
build roads ; ? Did not limit a person, a company can only dig a ditches
, build a road . So that LED lighting business "channel " and , in the
end what it should contain ? I believe that any kind of LED lighting
companies to sell their products to consumers in the way , is a channel.
Popular in accordance with industry classification, should have
distribution channels, channel engineering , retail channels, the
electricity supplier channels , EMC channel super channels , etc. .
These channels require carriers, such as distributors, contractors ,
retailers, electronic business platform , energy companies , shopping
malls and supermarkets. The current "storm channels of " LED lighting
companies , is looking confused I do not know what kind of carrier.
Business is multi-faceted , multi- channel carrier also faces . Many
companies simply will LED lighting professional lighting business
currently on the market understood as " the flow of business ," a very
one-sided .
In fact, the Chinese lighting industry's best dealer ,
which is not fully developed? Liu with light , Zeng Ping , Liu Mingxian
, Wal- Ren Zhang , Shen Wei Yang, Su Hengbing , Xiao Wenbin ...... they
not only have a strong distribution capabilities in circulation in the
local market, but also PR has a very strong engineering capability ;
they not only have a beautiful store, also has an experienced team . You
can use the simple " wholesaler" , " Contractors " " retailer" to
define them? Therefore , I believe that " channels gone? " There is a
false proposition ! LED lighting companies, you think, or do not want ,
the channel there, an enterprise will not be exclusive , it will not be a
person exclusive ! can have channels, ultimately depends on whether the
business enterprise and "like-minded " !
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