2014年3月14日星期五

LED lighting channels gone?

 Since the New Year , I visited dozens of LED lighting business. For the current development of China's LED lighting industry , general awareness of the business is ! " More cruel " More ! " Fierce " , " market is more universal ," and there are questions in this series of exclamation points behind Enterprise: ! Channels gone? Why this question ? because there are a lot of LED lighting companies have yet to find their own way , and even many companies ' channel' understanding of the term , are still in the shallow " agent" , " dealer" level . When the nature of business-to "channel " the lack of understanding of the time, naturally, difficult to pinpoint their location , it is inevitable issue " channels gone? " Questions .
What is a "channel " ? Popular understanding , is the " ditches and roads ," the saying . Ditches is what to do with ? Was the water upstream , downstream drainage to go . The road is what to do with ? Place is a place to connect with another . ? Regarding how to dig ditches and build roads how no fixed pattern , did not say a person , an enterprise must use some way to dig ditches, build roads ; ? Did not limit a person, a company can only dig a ditches , build a road . So that LED lighting business "channel " and , in the end what it should contain ? I believe that any kind of LED lighting companies to sell their products to consumers in the way , is a channel. Popular in accordance with industry classification, should have distribution channels, channel engineering , retail channels, the electricity supplier channels , EMC channel super channels , etc. . These channels require carriers, such as distributors, contractors , retailers, electronic business platform , energy companies , shopping malls and supermarkets. The current "storm channels of " LED lighting companies , is looking confused I do not know what kind of carrier. Business is multi-faceted , multi- channel carrier also faces . Many companies simply will LED lighting professional lighting business currently on the market understood as " the flow of business ," a very one-sided .

In fact, the Chinese lighting industry's best dealer , which is not fully developed? Liu with light , Zeng Ping , Liu Mingxian , Wal- Ren Zhang , Shen Wei Yang, Su Hengbing , Xiao Wenbin ...... they not only have a strong distribution capabilities in circulation in the local market, but also PR has a very strong engineering capability ; they not only have a beautiful store, also has an experienced team . You can use the simple " wholesaler" , " Contractors " " retailer" to define them? Therefore , I believe that " channels gone? " There is a false proposition ! LED lighting companies, you think, or do not want , the channel there, an enterprise will not be exclusive , it will not be a person exclusive ! can have channels, ultimately depends on whether the business enterprise and "like-minded " !

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