2014年3月31日星期一

Next few years, all businesses strive to place the LED industry broke the news

At this stage, with the gradual increase of micro-channel users , mobile Internet portal also intensified the battle , LED lighting business in a variety of business models also need to strengthen and consolidate . It is understood that some of the LED lamps brands have started to start their new media marketing plan , and micro-channel marketing is one of the more powerful one.
In the industry view , the food, cosmetics, FMCG able to attract such a large number of new fans to continue to focus on its various promotional information , LED lamps are one-time home of large slow- moving consumer goods, the growth of new consumer group is relatively slow . "We are on the micro-channel services are mainly old customers , offer some follow-up services after purchase for them ." He said.
The current micro-channel public number is also not the best way to open up new customers, the place is that it is more effective to maintain existing customers through micro-channel systems. "Old customers may re-decoration , but also to our latest event information learned introduction to a friend or forwarded to their own circle of friends, word of mouth into sales ." Insiders said very valued between known and potential customers the depth of the contact , finally being recognized, converted to business sales .
A person in charge of an LED lighting company declined to be named said that compared to two-way communication , consumers prefer to interact by means of credible third-party platform . "We're selling it as an aid to the store , in addition to face to face increases , the opportunity to communicate with consumers ." The source said.
LED lighting business or as a marketing tool permeability
In fact, although many companies have recognized the LED lamps "universal micro-channel " influence , but for now, various industries and enterprises , as well as micro-channel background itself , everyone in the development and use of micro-channel marketing platform is still in the exploratory stage .
An industry point of view , believes that the existing micro-channel feature also stop at only as a long-lasting penetration of marketing channels. Because of privacy protection micro letter , LED lighting business is not easy to "grab consumers ' to LED lighting company, for example , the existing micro-channel marketing is far smaller than the list according to residential property owners , businesses directly target the needs of consumers by telephone marketing more efficient and effective .
2014 , LED lighting manufacturers in the application of micro-channel platform for the occasion , more to think about is how to make products faster and more accurate is received consumers. At the same time , how to provide consumers with more convenient service . Micro-channel marketing in the coming years will become the land of all businesses strive , therefore, first mover advantage early profit !



led strip    led strips  led strip light   led tape

2014年3月29日星期六

Lighting price confusion to consumers confused

Recently, Ms. Lamps consumer segment in the city a price of 67,000 yuan a promising European retro handmade lamps, and businesses in preparation for lower prices when trying to talk , Ms. Duan said home decoration designers , can help her get 4 discount prices . This allows Ms. Duan heart suddenly did not end , " discount so low, why the price is so high ? " With these thoughts , Ms. Duan went to another city lighting , make her surprise , the same brand of the same paragraph lights, the price is more than 21,000 yuan , more than 4 fold before the price is lower than 5000 yuan ......
Many consumers buy lamps will find lamps prices vary greatly, not only the different types of products , with the same kind of brand products in different businesses have different price points. In order to attract consumers, merchants will launch promotions from time to time , causing the lamp transaction price can vary greatly .

Vacuity original low discount to attract attention

Some time ago in a consumer Ms. Wang Lighting City fancy a floor lamp , priced at 4,400 yuan , and businesses through bargaining , the final transaction price of 2100 yuan . But a few days ago , when Ms. Wang to accompany a friend to choose the furniture , they found an almost identical style lighting , the price was 1,800 yuan, which makes Ms. Wang was very confused , lamps cheap in the end is how much ?

Recently, the reporter visited the city a number of lighting the city found that many lighting showrooms have played " audience off ", "2 fold sales " and other slogans to attract consumers. An in-store sales staff, said : "It is not good to do the lighting industry , lighting are sold to consumers the lowest discount ." Consumers have told reporters that although the business has always stressed is the lowest, but the final price depends entirely on your bargaining power .

Reporters visited also found that a similar light , different lighting market or multiple stores in the same lighting market sales , this situation consumers scratching their heads : I do not know where to buy the best , different prices , clear quality. Many consumers said that lack of understanding of the price , even if the lighting in the store to buy the bargain , and finally do not know whether the money to buy their own lamps .

Price and cost constrained channels

It is reported that most of the lighting manufacturers rarely directly operated stores , the main channel for dealers selling agent . Although the prices were inflated brand useless, but dealers have the right pricing . There are businesses revealed that the current strength is not strong enough lighting companies , dealers is relatively strong , so far the stores have uniform price conditions.

But profits are not high-priced lighting products . According XDLONG Lighting Sales Consultant ZHANG De-hai introduction, the original enterprise lamps cost is not low . " Lighting is a personalized product itself , but also the fast changing fashion trends , after the development of a product, manufacturers also sell doubt on whether the style is generally not mass production ." Hand dealers worry about the backlog , nor large quantities of goods, coupled with varied lighting production of the material, in the case of a research and development costs , and production quantities can not be achieved , the cost of natural high. He also stressed the need lighting service is also provided by the dealer , the cost of services also requires that if the price is too low, then the relative lack of quality of service protection.

Prices will develop in the direction toward transparency

"Now this is not only confused consumers , businesses also sell very hard, " Wang Li wan, a brand lamps Lighting City of Lights general manager said that the current threshold for low lighting industry , the market is relatively confusion, the same lighting conditions and a store with a price many see . " We also want to blatantly , and occasionally a little discount to consumers ."

Atlas Wang Li believes that ordinary home lighting lamps, because a wide range of large , intense competition , the price is relatively transparent . Lighting products and is known as the individual needs of obvious and relatively high-end positioning , facing consumers less sensitive to price . "In order to protect the interests of manufacturers, distributors and consumers , standardized and transparent registration prices will become a trend ." Atlas Wang Li said.


flexible led strip    led tape  led strip light    led strips

2014年3月27日星期四

Precautions purchase and installation methods of decoration LED lights

 LED lights with after several years of rapid development , the market presents a variety of LED lights, the uneven quality of good and bad . Consumers in the purchase using their eyes to polish their quality choose the right lights, remember not to take any cheap . The first flexible led strip network Xiaobian today summed up the following points of home improvement pro for reference, we want to help.
A color
From the color points , led lamp with a light color, white , warm white ( yellow light ) yellow and blue , and so on . In theory led many colors can be retrieved , so few mainstream color , because many factors affect the light color , so the color temperature of light with different batches generated there will be some deviation . For example, warm white 3000K and 4000K will be divided into color temperature , white color close to the sun as well as cool white, tiny chromatic aberration. Home decoration and daily use , mostly because basically warm white warm white reflects the warm environment , the bright white and blue fashion. Light colors can be selected according to their own preferences, home decoration style.

Second, the model
1 There are many types of lights with flat third-line market , per second, flat four-wire , led lights, and so kind . Because of led lights with energy saving, environmental protection, long life, clean and affordable. Etc. have occupied a major position of home improvement . Old-fashioned flat three-wire lights with low brightness and power consumption is not only large , has basically been eliminated. So choose when to use lights with led lights ( LED type of patch ) . Model LED lights are commonly used in 3528 and 5050 . ( 3528 refers lights inside the chip size is 3.2 W 2.8 mm long rectangle ) 5050 refers to a chip with a light band width is 5 mm . ( 5050 chips because of the large ratio of the chip 3528 of the lot, so 5050 is relatively higher than the luminance of about 70% brightness 3528 . )
2, led strip light based on the number of lamp beads can be divided into 60 Pearl 72 Pearl 68 Pearl 90 beads , common specifications , in daily to buy the corresponding specifications can be selected according to the size of the installation space , the use of purpose. If it is cooler home decor, desk decoration, do not ask for the case of brightness can choose 3528-60 beads , decoration 8-15 square meter room can use beads 3508-68 Gold Edition models, or use 5050-60 15 square meters or more rooms beads recommended to use the classic 5050 - upgrade to subsection ( 72 beads ) so that the brightness of the light to keep the room relatively modest coordination , the next picture shows the 3528 's led lights .

Three: Note .
Part of 1.led lights , there lamp beads - guides - wire - wrapped plastic - Resistors - Wire - accessories.
Note that when you choose to buy the regular brands , so quality can be well protected ( when the lights with optional width guides to choose 6 mm or more , less than 6 mm in width guide is not enough because the circuit board can cause lights generate a lot of heat , there is a serious security risk, so pay attention to when buying guide width light band. )
2 , when the lights cut to note that there are special scissors mouth , usually one meter lamp with a loop , the entire meters usually have a 1 cm gap is a special needs from the mouth of scissors cutting scissors mouth .
3, the led strip are accessories , accessories are generally cross-flow plug ( that transformer lights must be used ) line cards ( fixed lights with plastic clip ) tail plug ( protection lights with the tail of the plastic condom ) to buy lights with time to ask businesses , otherwise you missed parts nor oh.

Four: Installation
For the terms of the purchase , installation much simpler ,
A direct bar lights with nails to the lamp with clamp groove
2, back glue ( adhesive ) paste into the lamp compartment
All OK . This is generally good job electrician .

2014年3月26日星期三

Around the LED packaging technology innovation

In recent years with the expansion of the popularity of LED lighting and LED display applications , the market for LED packaging technology have made ​​new dends , so let's look at the field of LED package which appeared gratifying accomplishments ?Triple lineTriple line is the line product upgrades , did not change the traditional light -line packaging process , but in the product structure and composition of the breakthrough, the RGB sealed in a lamp , the lamp uses four feet . "The traditional full-color lights to three single- phase as a prime spot , now just a single lamp can do the same effect , thus greatly reducing the cost of production and materials to make products with excellent price competitiveness ." Outdoor display inline triple solve the user can not have both the performance and durability of the dilemma , let the industry see the LED display packaging technology innovations dawn.PiranhaPiranha LED, a package, a square , a transparent resin package , four -pin , there is a lack of the negative electrode at the foot LED. Piranha astigmatism type of the LED, the light emitting angle greater than 120 degrees, the luminous intensity is high , and can withstand a greater power . Vehicle brake lights \ steering lamp more. It is said that this LED just born immediately attracted everyone's attention , and its development trend as ferocious piranha like it was this name . Another argument is that because of its shape like a piranha in the Amazon .Piranha series display is a line between conventional and traditional interior lamp table lamp lights affixed between the triple line , as opposed to traditional outdoor lamp made ​​of 246,346 -line screen , piranhas series 5353 high brightness , white balance, excellent uniformity , viewing angle, red, green and blue light fades wick synchronization , gold wire , low failure rate characteristics, these are the biggest bright spot piranha series . Piranha 5353 by a full-color screen to complete outdoor protection class up to IP65 above , from positive / side, eliminating 246,346,546 lamp beads has not been possible to resolve the " Huaping spots " and so on. The heat better than commonly 3528,5050 and other outdoor triple paste made ​​of lamp beads . According to insiders claimed that the market outlook for outdoor triple line than traditional lamps and table lamps line even more impressive stickers.cobCOB (Chip On Board, COB) process is first placed on the substrate wafer surface is covered with a thermally conductive epoxy point (generally an epoxy resin mixed with silver particles ) , and then placed directly on the surface of the substrate wafer , the heat treatment firmly fixed to the silicon substrate and subsequently a wire bonding method and then between the silicon wafer and the substrate to establish a direct electrical connection .If the bare chip is directly exposed to the air , vulnerable to contamination or human damage , affect or damage the chip function , so they glue the chip and bonding wires encapsulated . People also call this package in the form of soft encapsulation .COGLED packaging factory HARVATEK different substrates can be used to complete the integrated packaging technology is currently used in the initial double throw pieces of sapphire substrates. Wang Qi , chairman Wang Binglong noted COG technology in accordance with customer demand , the LED die to play on a different substrate materials. The newly developed integrated sapphire substrate packaging technology can enhance the brightness by 30% , this product will be LED COG sealed in glass or sapphire plates on both sides , because the intermediate substrate transparent color , LED light will be more uniform, and this product bracket process is omitted, the stent can reduce costs, simplify processes have advantages .
flexible led strip    led tape  led strip light




2014年3月25日星期二

Graphite heat is reflected materials chemistry

Many called cold light LED , LED light source is actually hot , because the LED during operation a large amount of power transferred into heat. Poor heat will cause damage to the power supply , the light fades faster, shorter life expectancy and other issues, the heat issue has always been the top priority of LED , LED heat dissipation is a concrete manifestation of materials chemistry .
LED light engine has occupied senior Crystal Light 2-5 % market share , graphite heat from the LED light engine power LED light source components, metal thermal column ( referred to as " thermal column " ) , high thermal conductivity graphite body composition. LED light engine as a separate light source device , the unit area is small , small , multi-unit combination of freedom of choice , conveniently mounted on the mounting holes reserved for carrying platform , made ​​of lighting, design increases the degree of freedom ; Users more may need to use the freedom to assemble. Simple, independent LED light engine has been successfully developing and manufacturing a variety of LED application products : crystal lamps, candle lamps , bulb , MR16, module modular lights.
Graphite heat LED light engine has been fully applied to the light source to replace the crystal , LED light engine does not affect the independence to make it come off the light from the lamp above the other , to facilitate the ongoing maintenance of lamps and save maintenance costs, even if one or two of them light the engine broken in the case of UPS , and a few seconds to re- put a new light engine. Prices for customers are most concerned about , the lowest four yuan / W, price depends on the chip quality , " ten a few watts too.
Traditional aluminum heat sink material , good thermal conductivity, heat capacity but poor . , Thermal conductivity and heat dissipation are the two concepts.
Graphite material inherent physical and chemical properties make it superior thermal performance . Preparation of high demand but low efficiency and low cost , has become an obstacle to the development of graphite thermal material bottleneck . Plasticized material graphite thermal material developed simultaneously with superior thermal performance , high production efficiency and consistency , mass production , thus a higher price advantage. LED heat dissipation in the industry , with a light weight, small size , fast heat dissipation , the combination of freedom and other advantages .
Plasticized material graphite heat sink cooling speed, high efficiency ; direct exchange heat with temperature and indirectly improve the environment , independent heat exchange , thermal heat deposition polymerization and thus a reasonable transfer and exchange , so that the internal temperature of the heat source of heat deposited poly controlled within a safe range .
Works vividly graphite heat plasticized material metaphor for the human body fever , when the body temperature above normal body temperature , the pores will expand to the heat by sweating to export . Similarly, the plastic is when heat reaches a certain temperature they will draw moisture out of the space , to ensure the active ionic bond is opened, the heat dissipated .
Faced with the cottage industry of various plagiarism flooding , product homogeneity serious , for the cottage , the cottage is no future , only imitation of its appearance , but its unknown reason . "LED heat is reflected materials chemistry , materials chemistry only to have a full understanding , in order to make a good product.Industry will face a reshuffle
With the development and improvement of LED technology , materials for LED heat dissipation is also innovation, from aluminum to ceramics , to the new composite material ( plastic clad aluminum ) , heat dissipation materials market competition becoming increasingly fierce. Coexistence of various thermal materials have space, but ceramic , plastic coated aluminum and other market share will be compressed , because the ceramic molding difficult, and fragile, adding requires a lot of energy ; rather expensive metallic materials in LED lighting products prices continued to decline under market conditions , it is not so economical.
LED lighting popularization rate will accelerate in 2020 will replace all incandescent lamps. With the improvement in technology , the popularity of automated production , no technology , no core competitiveness , " screwdriver " plants will be eliminated in the new round of industry reshuffle .


2014年3月22日星期六

LED headlamps or available to indicate the future direction of travel

LED technology is currently in the car has a wide range of applications, including daytime running lights , tail lights , showing the wide lights , LED lights luminosity required to meet the current automotive safety . The technology behind LED lights contain sophisticated electronic control strategy.
Advantages of LED

Compared to halogen and xenon lamp , LED lights have many advantages. Designers can use LED lamp unit layout a more attractive design . In the luminous efficiency and safety , LED lights are superior. LED emits light of a wavelength closer to the sun , the other road users, the LED light is irradiated by the discomfort of much less than a xenon lamp and a halogen . With driver assistance systems , today's LED lights can also adjust the Spotlight prevent glare caused to others .

LED lamp life of about 10,000 hours , which is about 10 times longer than conventional bulbs . Energy consumption , a single LED light unit power is 18 watts , while a xenon lamp , compared with 35 watts .

The importance of the control unit

LED lights with conventional headlamps different , not the use of the vehicle 12-volt electrical system , which has its own unique electronic control unit.

Adaptive headlights in the latest technology , the electronic control system components need to do more collaborative tasks .

Some car daytime running lights to LED lights, and fog lamps using halogen or xenon lamp . The control unit can control LED lights and other types of lamps.

LED lights standard

Front LED headlamps models using the number of species is gradually increasing, and now even the compact class models will be equipped with LED lights.

The next LED light

Future , LED lights not only illuminate the road center , also based driver assistance systems illuminate the edge of the pedestrian road . The navigation system information , auto LED lighting will be in the form of pulses to prompt the driver to direction . With the launch of Matrix LED lamp technology, the future headlight unit will abandon the use of mechanical components, and thermal management and lighting control will also become more complex.

Overall, the future will be more than just a single LED lamp lighting system , which will combine with the automotive safety systems and auxiliary systems for the driver to provide better comfort and driving safety.



2014年3月19日星期三

Advantages and Disadvantages of LED display industry analysis

Advantages and Disadvantages of LED display industry analysis( 1 ) national industrial policy support
Number of industrial policy of the State Council , the Ministry of Science , Development and Reform Commission and local government proposed to promote the LED industry development and upgrading of industrial structure plays an important role. In the context of industrial policy support , the increasing scale of the industry , becoming a complete industrial chain , to improve the competitiveness of enterprises in the industry , to participate in international competition created good conditions for the emergence of a number of the country is expected to have independent intellectual property rights and core competitiveness backbone enterprises.
( 2 ) a wide range of product applications , market prospects
LED variety of applications in the ascendant , and gradually formed a domestic LED indication , signal and display backlighting and other LED applications hundreds of products, widely used in decorative landscape lighting , large screen display , traffic lights , home appliances and digital display lights, car lights , mobile phones, digital cameras , computers, LCD TV backlighting , and other fields . With the development of technology , LED also appeared in the direction of new applications , such as aerospace, medical , agriculture and so on. LED market share steady growth of various types of applications and the development of new and emerging application areas , creating a good market space for the development of LED industry .
National infrastructure to further expand the bulk of demand in the future China will accelerate the construction of affordable housing projects , speed up rural infrastructure construction, speed railways, highways and airports and other major infrastructure construction, speed up earthquake reconstruction , the scale of investment will have a more substantial increase . These major investments will generate the bulk of the demand for including displays, special lighting , general lighting , landscape lighting , including a variety of LED application products .
( 3 ) industry technology advances , cost reductions will boost the industry needs
Currently, the core subject in the upstream LED devices and other costs, the higher the price of high-end LED display products , large-scale promotion of a certain product display applications obstacles, but with the decline in the cost of technological progress and the breadth , market demand and depth will be further expanded , while the substitution effect will be a greater degree of market release . LED industry chain will achieve positive interaction between upstream and downstream , new products, new technology application quickly and display applications industry's market will be further subdivided , the industry 's market capacity will be further enhanced.
( 4 ) the downstream industry standards continue to improve, develop into the direction of standardization
With the application of LED display applications more widely, its downstream applications such as outdoor advertising , stadiums and so gradually established a related management practices, such as Beijing and Nanjing, has drawn up a " Beijing electronic display setting norms" and "Nanjing outdoor electronic display regulations" , the State Sports General Administration also issued a " stadium equipment requirements and test methods ( part 1: LED display ) ." In addition , the Ministry of Railways , Ministry of Communications, Ministry of Public Security also established standards corresponding LED display applications. Established above industry standards and specifications , will help to promote the orderly and standardized LED display industry development .
Unfavorable factors
Lack of ( 1 ) technical personnel
LED application products manufacturing involves optical, thermal , materials science , electronics , computers, software , automation, mechanical engineering , decorative arts and other subjects , and the need of the above disciplinary system use , and thus the technical personnel of the knowledge structure , technology and the overall quality made ​​high demands. In addition , the implementation of LED product application solutions highly skilled and experienced personnel requirements , the same LED display products and display will be different because of the level of solution implementation . The current domestic class talent, especially high-end research and development, and technical personnel is also relatively scarce , if hired foreign experts will significantly increase the cost , so the lack of technical personnel have some impact on the development of the domestic LED industry.
( 2 ) serious blind investment and low
Currently many places the semiconductor lighting energy industry as the focus of industrial development , intensify support , but also the existence of blind investment and low-level construction of the phenomenon , some local governments in spite of the economic benefits of road lighting blindly transformation, over- investment landscape lighting leading industry disorderly competition , product quality varies greatly, serious waste of resources , impact on consumer confidence , is not conducive to the healthy development of the industry . Disorderly market competition often leads companies to ignore technological progress and product quality improvement, less investment in research and development .


led strip   led strips   led strip light

2014年3月18日星期二

Where is the contradiction in the LED lighting industry?

In early January, the country's new formulation of "embedded LED lighting performance requirements" and other national standard release, the standard is expected to be implemented in October this year, and for 2014 the LED lighting market for further specification. Currently, because the price is not close to the people, energy and other obvious reasons, LED lighting products have not been home consumer acceptance, production standards are not clear but also to distributors, manufacturers face many confused. The new standard specification for the role of markets in the end how much remains to be seen.
LED lamps are not high consumer acceptance
Will be explicitly requested "Embedded LED lighting performance requirements" national standards each year to engage lamps lighting manufacturers strictly in accordance with the development and production of human life and production in line with quality standards and technical regulations to provide for the current lighting industry norms and guidance.
Standard one, LED lighting lamp replacement tide on the argument heard. According to many years living in Beijing NVC agent Monica house industry trade Co. stores are actually pretty hairy ho introduced in addition to the advantages of LED energy-saving, life is also 2-3 times higher. In this regard, Zheng Zhang Shanghai enterprises an illumination (Beijing), general manager of the company's flagship store, also said LED recognized that although Zheng Zhang LED lamps in the initial purchase relatively expensive, but because of the use for a long time, so the average is actually to save money every day . Because of different light emission principles, LED also has a good perspective of, widely used in public spaces.
However, the performance is so superior LED lighting, consumer acceptance is not high. Two years ago, when Ms. Xu consumers used home decoration LED ceiling lamps, two years later, Ms. Xu insisted in exchange for energy-saving lamps. According to Ms Xu introduced, home LED lights use less than a year is not bright, sale and said it was normal. "Brightness getting lower and lower, the original seems to have not much to say saving the province."
Only use problems, time to market again to buy lamps, LED lamps changes in the price also let Ms. Xu feel very "do not fly." Had spent more than fifty yuan to buy lamps, and now the price is less than thirty yuan. The original ten million energy-saving lamps, it is now more than ten dollars. Compared the two, Ms. Xu decisive choice of energy-saving lamps.
Whether the use of LED lighting in the home energy saving, indeed debatable. For example a room using a 6 watt LED lamps replace 12-watt energy-saving lamps, electricity saved one light year is less than $ 10. However, with an LED light to replace the original energy-saving lamps, they spend tens of dollars.
General Manager Zhang Jing told reporters lighted and decorated the city, because from the market point of view, consumers rarely use LED lights, the price is still not enough close to the people. But because the shape of the color change LED lighting and more at home can be used as an auxiliary light source.
Dealers can "touch stones"
Zhao was a dealer lighted decoration of the city, six years ago to get involved in LED lamps. According to Zhao, the current consumers to buy LED lamps only 20%. For LED lamps, Zhao said dealers are also feeling the stones, "not to mention consumers brightness decay and price volatility issues very angry, and we are very worried."
Because of the promise the sale of products within one year warranty, Zhao encountered in the past few years many times because the situation requires bright enough to replace. "We can only say that LED are explained to consumers of new products, technology is not yet mature." Zhao recalls, manufacturers will be replaced when the purchase again, but whether the new product manufacturers will have problems, only to see the market feedback.
The market price of LED lamps for letting down frequently and more dealers are afraid to purchase. Currently out of the market as fast as the speed of the new companies have joined, although often hear business failures, the market is still no shortage of low-quality products. China Association of Lighting Chen Yansheng said, whether or media hype is to promote policies, LED lighting industry is currently participating companies are too much.
Many companies also want to do LED pushed the industry, resulting in an overheating situation, while consumer demand has only just begun. Oversupply, giving rise to a relative surplus of production capacity. Plus lamps produce mostly inter-related, and some accessories such as chip brand manufacturers can not even produce, and the quality of the introduction of chip and can not judge, so manufacturers seem to face greater confusion.
The industry voice
Manufacturers should consider the long-term interests
Chen Yansheng, director of China Association of Lighting
LED can develop different styles, different types of products, giving the company offers a lot of room, but no matter what type, should be responsible for the consumer. Because the LED current fierce competition in the industry, a lot of products for the price, once the price cuts, it is possible for manufacturers to drive down costs and improper selection or even cut corners. People bought after a bad product, the LED will produce a feeling of mistrust, but now they do have this situation. Therefore, manufacturers should consider the long-term interests, not to focus on price competition, lower product quality, harm the interests of consumers. The current situation will not last long, the future will certainly Ebb Tide, there will be some companies are eliminated.
All-out energy-saving lamps unrealistic
Shan Ho, general manager of Colliers International Lighting Hong Kong
Now LED and must do more and more, but all-out energy-saving lamps also not realistic, after all, not a country for LED established standards. Now manufacturers, distributors, stores, selling lamps came in a hurry, but anxious to no avail. From the sales point of view in recent years, awareness of consumers to buy LED lamps indeed enhance sales in 2014 will surely be doubled. With the enhancement of self-testing and manufacturers of production technology, product quality is also improved, but this process will take time.
LED lighting performance requirements and more
Zheng Zhang, Shanghai enterprises an illumination (Beijing), general manager of the company's flagship store LED
A good quality LED lighting is not good, long life is not long, light attenuation is worse, is determined by many factors. One chip, the chip is good or bad for the life of the lamp play a decisive role. Some small manufacturers use recycled scrap chips are used as raw materials, the quality is even worse. Second, the heat, the heat is not good, more than 40 degrees will reduce the life of the chip brightness decay occurs. Third, the power supply, turn on the lights when similar "trigger" if instability will affect the life of the lamp. However, when consumers buy more concerned with the product casing, anyone can do this part, but is the least important.
Observer reporter
The limited role of the new standard
Shan Ho, general manager of the Hong Kong International Lighting Colliers said Colliers International in Hong Kong although the establishment of the LED lamps lighting area, the introduction of the brand when to call for qualified materials, but only by ordinary lantern light even some norms to constrain LED lamps. "There is no specification specifically for LED lighting." Ho Shan said.
Because there is no established norms, LED lighting industry, eliminate ineffective. Such competition is bound to induce a price war, prices down frequently, some small businesses to cut costs, product quality can not be guaranteed, indirectly reducing consumer confidence LED lamps.
For the country's new "embedded LED lighting performance requirements," the Beijing News reporter understood by the parties, the standard is still only know the name, I do not know the specific content. According to the Secretary-General of China Association of Lighting Dou Linping introduced new standards published text must be printed by a specified printing after the National Standards Commission announcement. Although you do not see the content, but we can see that the new standards would be more stringent in the past on a range of safety standards for lighting, and then raise the standard of performance, to further regulate the industry. Dou Linping also said that because of different lighting environment requirements are not the same, so the new standard non-mandatory standards, its role is limited and not conclusive. The standards in the implementation and monitoring of the process will increase the cost of natural products, consumers are willing to spend this part of the costs, but also need to wait for the market investigation.

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2014年3月17日星期一

LED turn competitive price first and quality first ?


LED lighting business has become a major force in the industry , as the country 's emphasis on energy saving lighting companies are restructuring LED, and then tried to take the lead to capture the market opportunities. However, because the LED industry development trend is extremely rapid , LED manufacturers market survival significantly squeezed. From the mid-1990s LED formally put into production applications, a short period of ten years , LED production enterprises has shown explosive growth , according to statistics , only the PRD LED manufacturers reached 2600 . On the one hand the LED industry in the form of good, on the other hand is facing lack of production standards , technical innovation lag, disorderly competition and other issues at the same time , LED companies how to force competition in the market ?
How Brand Strategy strides ?

Whether it is indoor lighting or outdoor lighting , LED production companies are very focused on the influence of its own brand products . LED brand is a powerful enterprise open market channels magic, how to build their own brand value recognized by the market naturally become an effective stepping stone. So how to carry out the brand strategy ? Brand of LED lighting companies each route and what difference ?

LED lighting because of large enterprises enjoy certain advantages in resources and can afford big, then small and medium sized LED manufacturers how to create their own brand of world? SMEs LED 's in order to win the starting line with the large enterprises must understand grab hold together for warmth , to create a resource sharing model. Of course, this can not be limited only to the sharing of resources within the context of the upstream chip lighting companies , midstream and downstream packaging applications , but should be cross- sharing of resources, such as the company's cooperation with the renovation works , and even power companies , installation companies. Previously, Li Ka-shing intervene LED lighting industry, officially opened play LED bulbs nanospheres is the brand under a cross-border resource sharing pattern formation.

Price first and quality first ?

When LED lighting enterprises in marketing tend to be the problem headache. In the end the only first quality or price first CD , because entangled in the problems caused by the current LED market price war intensified, lack of standards , the quality varies greatly chaos to occur. Especially SMEs LED package , both upstream chip manufacturers to face layers of overweight , but also to deal with the downstream application 's bargain , the results lead to these companies were severely squeezed profit margins in order to survive , these LED packaging manufacturers shall not not a " downsizing" from the chip technology, luminescent materials and testing aspects . The vicious cycle will cause the current predicament LED industry .

So, how can completely change this embarrassing but harsh competitive market environment?
led strip light   led strips  led tape

Quality first LED lighting prospect of hospitals

 Since 2011 , Guangdong Province, began issuing energy saving policies , the implementation of favorable policies have led to the city roads , hospitals , schools, libraries and other public lighting places the city 's demand for energy-saving light source in the lighting installation , use LED seems become the first choice of various departments.

All of the light source from the market for now , LED is the most energy-efficient artificial light , replace incandescent , fluorescent, halogen and xenon lamps and other lighting with LED light source , the average energy savings of more than half. Precisely because , LED energy-saving effect is gradually being accepted by the market . Insiders told reporters that in 2014 China's LED both in circulation or engineering sales channels will be made ​​great strides.

Meanwhile , the State Lighting R & D and Industry Alliance Geng Bo , Deputy Secretary-General also believes that if you press the demand for LED 's and their words carry echelon type sort , underground parking , shopping malls , supermarkets , hotels, restaurants belong to the first echelon , office factories belonging to the second echelon , hospitals, libraries followed.

As Geng Bo said, as the city's major public lighting market segments , the hospital has been an important area of ​​LED lighting business concern.

Prospects

A few years ago , due to the very high price of LED lighting products and the quality is not stable , LED light source in the hospital range is not large . However, under favorable policies to stimulate the industry generally believe that with the steady decline in the price of LED lighting products and product quality , LED lighting products into the hospital imperative.

The second half of 2013 , the Regional People's Hospital of Shenzhen Nanshan , Yantian People's Hospital , several large hospitals have performed on hospital building and other energy-saving LED makeover . Guangzhou, Dongguan, Zhongshan and other cities in major hospitals have started companies bidding on LED energy saving.

"LED into the hospital during the hospital side is a positive attitude ." Shenzhen Optoelectronic Design Director billion capsules魏志国In an interview with Engineering "LED lighting channels," said in an interview , as opposed to ordinary home lighting and commercial lighting field hospital for LED lighting product acceptance is much higher.

Market acceptance is an important factor in promoting LED products into the hospital, but the hospital around the clock as needed lighting large electricity itself has all the advantages of energy saving and long life LED lighting products will directly affect the market 's perception of LED products . Wei Zhiguo that, although the purchase cost of the product than ordinary LED lighting traditional higher, but from a long-term perspective , LED lighting and more purchase value.

For example, some time ago , a hospital for the relevant parameters such as surgical lighting power consumption for the corresponding inter- comparison test , the results showed that the overall hospital with LED lights , energy saving effect is remarkable , hospital annual savings of electricity 265,900 degrees, combined with its lamp replacement costs and maintenance costs , the cost advantage is obvious.

Another aspect , more than the number of health care institutions . According to the National Health and Family Planning Commission issued the " 2012 China Health and Family Planning Development Statistics Bulletin " shows the end of 2012 , the national total of 950,297 health care institutions , including hospitals 23,170 , 912,620 primary health care institutions , professional public health agencies 12,083 , other agencies 2424 .

And in all medical institutions , the vast majority of organizations are using incandescent lamps and energy saving lamps can be replaced if the process is changed to LED lighting , the LED 's prospects will be very bright.

Quality first

Although LED applications in medical institutions vast , but currently specialize in the production of LED lighting suitable for hospital companies are not many.

It is understood that the hospital made ​​LED lighting enterprises are 100% Technology Co. , CREP optoelectronics, photovoltaic cells and other Japanese companies . Philips, Osram, NVC, three male and other famous enterprises have also involves hospital lighting projects , but relatively few emerging LED lighting companies , these well-known companies are not dominant .

"Although China's LED industry is developing rapidly , but the brand concentration is not high , the domestic LED does not form some well-known brands , NVC , PAK and other companies also dominate the party in the traditional lighting, but LED technology is almost and other emerging LED enterprises in parallel position . " anonymity of an LED corporate general manager told reporters.

Also, therefore , whether a company has a reputation for customer choice has little effect . It is reported that the quality of products , prices and constraints of both contract customers main factors affecting the choice of products .

In terms of product quality , relative to the normal functional lighting , hospital lighting illumination environments that require more stringent , being so choose better quality products will become inevitable. Shanghai Kai Rui Technology Development Co., Ltd. for a project official said , out of consideration the needs of China 's LED lighting industry will strive to package high-end products and product upgrades direction of the light source .

Any purchase , the price can not be ignored is its element , hospital lighting the same. Difference in quality is not the case , on the trading price of the product plays a decisive impact.

For example, last year, Shenzhen Nanshan People's Hospital, LED energy-saving projects in the transformation process, companies Lehman optoelectronics, 100% Technology Co. , CREP Optoelectronics , Yu Long Tongfang Technology Co., Ltd., are involved in the bid , although competitors are very strong, but 100% Technology Co., eventually 807,950 yuan of the lowest bid .

In addition, the direction of the hospital as an important marketing channel LED engineering contract is reasonable also affect the trading behavior of both sides. "Although the factors affecting hospital lighting very much, but because the hospital renovation projects are generally larger , and the transformation period is relatively long, so once formed partnership , after a two-way cooperation will be more stable , LED lighting companies to before so it will not passive . " Wei Zhiguo said.

Strong limitations

On the use of functions, compared with ordinary civil hospital lighting requirements necessary to consider a variety of treatments , but also consider the patient's response to lighting conditions , so as much as possible to create a harmonious and comfortable place for patients with medical training to become a The main task.

In addition , many hospital departments , large differences in illumination requirements , general lighting , partial lighting , special lighting and other places indicate different functions but also because of different requirements , needs fully into account.

It is understood that the medical hospital lighting including LED lighting and general illumination functional range mainly used for each area includes the wards , operating rooms, waiting rooms and the like.

Shadowless operation , inspection lights, a variety of indoor lighting and so is the hospital routine and necessary lighting.

Medical lighting mainly attributable to the medical device industry , since China started relatively late night time , and therefore production, the overall technological level is relatively low , only a small part of the production of such products , most hospitals with medical lighting products are purchased from abroad. In addition , due to the complexity of medical lighting products certification program , so the progress of LED medical lighting is not ideal , is incompatible with the demand .

In functional lighting products, although there is a strong research and development and production capacity, but because they are not attributable to the medical device industry , the lack of entry- way . Positive result, many hospitals during the transformation process, although the use of LED products , but mostly concentrated in the waiting area and other areas , and other areas like the operating table is still the main use of high CRI traditional halogen lamps .

" Shadowless operating table for the request , including brightness and CRI , shadowless luminosity must be high for CRI requirements must also be 95 or more, and in the light fades consistency , not biased , just maybe , when some lamps use significantly means and brightness can meet the requirements, but after several months of use , prone to light dimmed , significantly weakening phenomenon means . " the general manager of Shenzhen Rui Optoelectronics Co., Ltd. Liu Shan said .

Liu Shan believes a product from R & D to sales market requires at least one cycle of a year or even three to five years , in order to determine if this is not feasible. In use LED shadowless operating table above is still in a preliminary stage of development , not fully put into use, so the hospital put into use to a wide range of LED lamps is also seen.
led strip    led strip light   flexible led strip

2014年3月14日星期五

LED lighting channels gone?

 Since the New Year , I visited dozens of LED lighting business. For the current development of China's LED lighting industry , general awareness of the business is ! " More cruel " More ! " Fierce " , " market is more universal ," and there are questions in this series of exclamation points behind Enterprise: ! Channels gone? Why this question ? because there are a lot of LED lighting companies have yet to find their own way , and even many companies ' channel' understanding of the term , are still in the shallow " agent" , " dealer" level . When the nature of business-to "channel " the lack of understanding of the time, naturally, difficult to pinpoint their location , it is inevitable issue " channels gone? " Questions .
What is a "channel " ? Popular understanding , is the " ditches and roads ," the saying . Ditches is what to do with ? Was the water upstream , downstream drainage to go . The road is what to do with ? Place is a place to connect with another . ? Regarding how to dig ditches and build roads how no fixed pattern , did not say a person , an enterprise must use some way to dig ditches, build roads ; ? Did not limit a person, a company can only dig a ditches , build a road . So that LED lighting business "channel " and , in the end what it should contain ? I believe that any kind of LED lighting companies to sell their products to consumers in the way , is a channel. Popular in accordance with industry classification, should have distribution channels, channel engineering , retail channels, the electricity supplier channels , EMC channel super channels , etc. . These channels require carriers, such as distributors, contractors , retailers, electronic business platform , energy companies , shopping malls and supermarkets. The current "storm channels of " LED lighting companies , is looking confused I do not know what kind of carrier. Business is multi-faceted , multi- channel carrier also faces . Many companies simply will LED lighting professional lighting business currently on the market understood as " the flow of business ," a very one-sided .

In fact, the Chinese lighting industry's best dealer , which is not fully developed? Liu with light , Zeng Ping , Liu Mingxian , Wal- Ren Zhang , Shen Wei Yang, Su Hengbing , Xiao Wenbin ...... they not only have a strong distribution capabilities in circulation in the local market, but also PR has a very strong engineering capability ; they not only have a beautiful store, also has an experienced team . You can use the simple " wholesaler" , " Contractors " " retailer" to define them? Therefore , I believe that " channels gone? " There is a false proposition ! LED lighting companies, you think, or do not want , the channel there, an enterprise will not be exclusive , it will not be a person exclusive ! can have channels, ultimately depends on whether the business enterprise and "like-minded " !

flexible led strip     led strip light     led strip

2014年3月12日星期三

LED lighting in commercial lighting applications become increasingly prominent

Today's society , the increasingly fierce market competition, forcing many industries not only to provide high quality products and services , but also to consider the full range of multiple factors from the environment and store layout , location, etc. , only to meet consumer product use and visual enjoyment and other aspects of the comprehensive needs to be able to occupy a place in the market among .The process of lighting as Products crucial detail, ensuring basic lighting stores outside the shop , but also to strive for perfection in this regard. Reasonable to add lighting elements are often the product will be the most beautiful side out , tend to improve the grade of the entire store , the first time to attract the eyes of consumers and get their favor, so that the linear product sales rose .
Well-known brand of men Saar . Juarez lighting in the lighting arrangement would achieve the ultimate , so to get such a good development in the years before . It is reported that , Sal . Juarez at the top of the store , use the form Ye 24WLED track lighting , and costume exhibition at the counter , in order to show better results Saar . Juarez selected 12WLED downlights , light exposure makes each side of the garment can be best presented in front of the customer. LED lamps use only the largest operational cost savings store , customers will not cause too full of feeling beautiful, can naturally restore the most authentic product styles and colors.
But Ye lighting was also here to remind businesses, not every shop should use the same wattage LED lamps and specifications must be in accordance with the requirements of the product itself or the shop itself to consider the details of the layout and design of lighting on . With China's urbanization process is becoming increasingly faster, more and more companies began to pay attention to the store or the overall effect , led commercial lighting plays a very important role in the competition in the market , whether it is standing tall on the street , or the introduction of products require attention to make them more appropriate lighting to the glitz , this truth is not only in our country, placed in the world is the same effect.
A person in charge of lighting was Ye pointed out how best to save costs and resources companies , and how to be truly sustainable development has become an important issue in the enterprise must be in the select led lighting fixtures than using traditional incandescent lamps , can save more than half of the electricity. And led lamps using a cold light source, while showing the product , to ensure that the physical state of the product , does not affect the quality of the product occurs , again also to ensure safety.
Today, the world 's increasingly competitive market led lighting technology , open, and how to choose high-quality products in the complicated brands, not just the need for a comprehensive and integrated product comparison , but also according to their actual situation of businesses to thinking.


Read more  flexible led strip   led strip   led strip light

2014年3月11日星期二

Experts Weapon : LED life how to predict

 Life LED products can predict it? Xiaobian tell you, even though LED lighting with energy saving, environmental protection, long life, easy to control, maintenance , etc. , but the irony is that we often heard the LED drive power of life itself becomes a direct drag on LED lighting not "longevity " greatly increased maintenance / cost ; or drive efficiency is not high power LED lighting leads to energy efficiency conversion ratio is not quite so high , or because the output current ripple is not well controlled affect the luminous quality , making green energy-saving advantages of LED lighting greatly reduced , and even affect the market penetration .
Everything has happened , development and demise of the process, although compared to the average light-emitting devices , led strip life is relatively long, but also have a certain life . Early LED just flashlights, lamp kind of gift , not a long time with a life problem is not prominent. But now LED has begun to be widely used among outdoor and indoor lighting , especially in high-power LED lights, its power, heat , long working hours, life issues will be very prominent. Theoretically be 100,000 hours of life, but in fact it can not be conceivable , then in the end the problem is where?
If you do not consider the failure of the power supply and driver ,flexible led strip lifetime performance for its light failure , which is a long time, the brightness is getting darker , until finally extinguished. Attenuation is usually defined as 30% of its life time .

2014年3月4日星期二

Potential areas of intelligent LED

 Germany has established a supermarket in northern beacon Philips Intelligent lighting system, the relevant information to the customer 's smartphone , designed to help customers find the buy necessary goods . By Bluetooth communication capabilities into LED lamps , Philips ' Smart Lamp " concept concern. This shows that the lamp can not only be applied intelligent lighting and serves to heighten the ambience , it is possible to find commercial applications.Insiders pointed out that the action was a challenge to Apple Philips iBeacon technology, " battle" , while the LED communications systems became popular, also hinted LED lighting devices with larger businesses , " plasticity " , the company released a new quarterly earnings day said that in future the company will develop LED commercial business areas, particularly targeting commercial lighting indoor positioning wisdom , have attracted industry attention .LED super good communication systemIn the just- announced 2013 fourth quarter earnings report , the Philips 2013 sales of 23.329 billion euros , net profit of 1.172 billion euros , reversing a 2012 loss of 30 million euros a situation where last year's fourth quarter sales of 6.799 billion euros , flat with a year earlier net profit of 412 million euros . It is worth mentioning that the Philips LED lighting business unit revenue rose 48 percent year on year , company executives said they would develop LED commercial business in the future , the development of the "visible light communication " technology has taken the first step in expanding the company's commercial business.In fact, the innovation of this technology is that , LED bulbs as a " tracking network" , anytime, anywhere through the " visible light communication " principle, to achieve real-time communication between shops and smart phones , which allow businesses to accurately informed customer location. As long as consumers in advance under good related applications, turn on push function , you can enjoy a range of intelligence services in the shopping process . Meanwhile , for the business concerned, this is a "gospel" : With this application , the supermarket lighting system integrated location-based services can help businesses ready to provide all kinds of information for customers, it also saved the other supporting infrastructure construction businesses additional expenses.For Philips ' smart light bulb " concept , industry insiders said that the concept of future marketing application space is large, when the customer went to a nearby shelf , the customer will stand the light source position feedback to the shelf on top of the smart phone , and soon formed within a shopping application route , leading the customer to a different shelf desired date of related products and prompt what products at a discount , thereby improving the efficiency of the customer's shopping to buy .Media reports said last December , the United States has deployed 254 Apple retail stores use iBeacon technology , Apple is to facilitate the integration of this technology in-store shopping and set the current user , to provide notification about the product , events and other information. At present, the Apple's flagship store in New York's Fifth Avenue , Apple has set up more than 20 units iBeacon pick hair .Apple iBeacon technique relies on short-range Bluetooth connection between the phone and the store is different, and through the use of the technology of Philips LED " visible light communication " technology, imperceptible to the human eye through the LED flashes quickly, achieve one-way transmission of information.
 led strip    led tape  flexible led strip

2014年3月3日星期一

Article three high quality Led Strip Light factory prerequisite?

Now the LED lighting market like the photovoltaic industry, many years ago, overcrowding, excess capacity, even CCTV2 CCTV financial news reported severe sight the LED excess capacity, so the severity of the led strips market environment can think in general, so for the majority of the consumer or contractors how to find a suitable LED manufacturers.? Today we are with LED lamp manufacturer as an example, so how do we find a high-quality LED light strip factory?
[1] the scale is not too big
In the fierce competition in the domestic market, state-owned enterprises and large group looks like a step by step small businesses here eating into the market, borrow Ma said the sentence: "the elephant is very difficult to get ants", so the future will be small and medium-sized market atmosphere. We understand that the enterprise is the process of the choice and matching, too slow, after sale service is not timely.
[2] the quality of the products must be qualified
Now there are a lot of low-cost LED lamp strip products flooding the market, the vast majority of consumers and engineers are considering the cost or benefits, prefer the LED lamp low-cost products, so the result is we have to face the scrapping of the products, people complain to LED industry, then such a vicious spiral leads directly to position LED lighting products in the hearts of the people of. The popularity of LED lighting is more difficult. Must have excellent product quality so we choose LED lighting products. Because the quality is the guarantee quality premise.
[3] the rapid and convenient services
Some people will ask what is quick and convenient services, service this thing to see, to tell you that we are responsible, service this thing really is read, or we will not make a selection and judgment of many things. So how can we count on the qualified service quickly. Our daily life often encounter such a situation, when we pay, Party B's attitude is surprisingly good, but in fact pay that moment of payments, seemingly instantaneous change. Consumers and manufacturers contradictions need to communicate, consumers is that we need a solution, rather than waiting for us to tell him what reason. As for the causal relationship is not the theme, make a quick solution to the consumer, I think this is what is strong.
Finally, I believe, only we ensure quality under the premise of looking for a quality led strip light suppliers should not be difficult.