Smart lighting or a breakthrough LED industry development

 With the multi-regional moratorium incandescent, LED lighting costs drop, LED lighting market ushered in a full-blown situation in 2014, especially in the repeated stimulation of things, industry professionals are optimistic about the future of intelligent lighting market space , is expected to become the industry breakthrough. Market analysts pointed out that the wisdom of lighting related stocks performance over a period of time there is no lack of "bull stock" worthy of attention.
While the wisdom of lighting the course of development in China over 10 years, but has not been large-scale application, the current application of intelligent lighting is mainly concentrated in the high-end business hotel, exhibition venues, municipal engineering and other fields. Especially in Shanghai. Shanghai many lighting and road lighting are used in the specification and demonstration of intelligent lighting control. However, there are still many smart lighting problems, merely the absence of clear criteria on technical price, service, or application there is a certain degree.

LED lighting has been flying into the homes of ordinary people, LED lighting products is to replace the pinnacle? LED in the future will certainly be phased out most of the incandescent lamp. On medical lighting, has developed LED shadowless, also got medical production license. In many places, LED can replace incandescent lamps, but not all. And we need not all. We just want to play to our strengths, we are able to do some good and needs to be done. In 2013 the company's overall revenue reached 1.02 billion, the proportion of the display and lighting is probably 7:3. To be sure, the future will further increase the proportion of lighting.

It is understood that wisdom lighting refers to the use of modern electronic technology, automatic control technology, computer technology and communication networks, and assisted by other means, for the automatic control of electric lighting, illumination light to provide a suitable environment at the same time reducing power consumption and other lighting systems use costs. Experts predict that in the next five years China Intelligent lighting market is expected to reach $ 200 billion. In the field of intelligent lighting, there are many manufacturers have introduced dimmable color or via Wifi wireless control of LED lighting, especially in the U.S. market, the most popular. In terms of network protocols, GE, Lutron, Osram, Philips, Toshiba, etc. have been formally choose ZigBee Light link technology to connect and control home lighting products, which spawned the use ZIGBee Light link on the North American market, the emergence of intelligent lighting products.

led strips    led strip light   flexible led strip

LED lighting companies and hotel encounter new challenges

     Hotel Market: tempting cakes
LED lighting application markets more, but more and more domestic LED lighting market segmentation, including home lighting, hotel lighting, commercial lighting, industrial lighting, supermarket lighting, office lighting, outdoor lighting, automotive lighting, etc., but no matter which involves lighting companies must have a full grasp in order to better serve our customers. In view of the current LED technology, fluorescent strong substitutability series range of applications, and in particular the power and HID PAR lamp series, LED also need to be carefully grasp.
In the numerous market segments, hotel lighting is a piece of cake tempting everyone scramble, China's economic development is inseparable from the next service industry, the hotel industry is still room for growth is very large, it is worth lighting companies concerned. LED own unique energy-saving effect welcomed the hotel industry, but there must be enough research on the LED light quality, making the hotel a professional LED lighting products, in order to allow users to enjoy access to good lighting while saving the environment. Hotel lighting for lighting requirements are relatively high, the current interior lighting design is the hotel's main areas of lighting, lighting companies must especially on product quality optical design to achieve excellence.
A new challenge: the crisis in parallel with the machine
The market is always parallel to the crisis, the entire lighting market, we can tap the different possible market potential, while avoiding disadvantages, courage. Currently, due to various favorable factors, the growth rate of China's hotel market has maintained a high level, many star hotels in order to attract customers, rendering the atmosphere, shaping brand image, lighting requirements are very high. At the same time, the cost of a traditional power-star hotel is very high, and the situation in keeping the overall image of the hotel under the same comfort and reduce the cost of electricity is imperative hotel, which is why today's LED lighting market gradually fiery hotel reasons. From its opposite, the hotel lighting market is also a challenge for businesses in recent years, China's hotel market development at an alarming rate, but the growth in the number of high-star hotel is still relatively limited, able to withstand the cost of LED lighting solutions for the economy as a whole The budget hotel is extremely harsh. So, hotel lighting market competition can only say that a crowd of attractive cake, but can not say that is a big cake.
From this perspective, LED lighting companies in order to share the cake, must be fully prepared, either from the side or from the hotel business side lighting, LED lighting will be a new challenge.
Let uncertain become identified: Businesses should consciously take the initiative
Along with the advantages of energy saving LED lighting highlights the gradual, linear decline in the cost of LED lighting, as well as all the advantages of LED lighting, there are a considerable number of star hotels began to try to install or replace the hotel for the LED lighting, LED lighting market is growing hotel mature. Notably, many hotels began to notice the energy saving LED lighting, but the current domestic LED market is not so clear, make hotel lighting solutions for the enterprise technical standards is uneven, the hotel side began to hesitate in choosing; another On the one hand, whether domestic or foreign technology technology, LED in terms of the effect can not completely replace incandescent lamps, LED high-star hotel in the choice of enterprise Shihai there is uncertainty.
Want to seize this market, I think there are two main points: First, the hotel lighting market need to introduce some industry standards, these industry standards make transparency of information, technology transparent to both sides to provide authoritative assurance; another , the hotel lighting LED lighting companies rely on market standardization conscious and active, do not use shoddy to hurt our customers to consider the long-term benefits from, in order to ensure the healthy growth of the industry.
The products do a good job is the most important
Different types of hotels in different lighting requirements. Currently dare to try high-star hotel LED lighting solutions, especially new high-star hotel, hotel lighting atmosphere they require very high, and pay more attention to energy saving in response to the community's call. In the capital, high-star hotel change required a large amount of the initial cost of the capacity of the hotel is also relatively strong lighting. Cheap hotels are often concerned about the cost, and the needs of high-star hotel is completely different.
In addition, there is little to note that during the reform program when the hotel lighting, hotel lighting control system is also a very important factor, reasonable hotel lighting control system will bring greater energy savings, while meeting the customer individual needs.
LED lighting in the majority of enterprises, how to make hotel lighting products is the top priority, the need to master the technology and extend its own characteristics. In addition, the target market to be clear, product development series, and have a good relationship match sales channels, create and hotel management companies, lighting consultants, can not be ignored.

led strips    led strip  flexible led strip

Selection of full-color LED display elements Introduction

With the development of science and technology, we also have a TV gradually replaced the original black and white color , and its radiation performance compared to the previous TV is also greatly reduced, especially the recent popularity of LED full color display to says it uses the most advanced high-end light-emitting materials and high-quality special IC chip , not only show good results , but the large viewing angle display more fluid , has occupied a leading position in the current display market .
Main components of LED full color display has a power switch ( responsible powered LED display full color display ), scanning control board ( responsible for data buffering ) , a display unit ( which is part of the display screen ) , metallic structural framework ( control LED constitute the framework of full color display ) , twisted pair cable ( data transmission ) , the main controller ( responsible for data buffering and combinations and generate various control signals ) , dedicated graphics cards and multimedia cards ( whose role is more on the computer display card similar functions ) , and other components , but with the constant development in recent years, LED full color display , the current full-color LED display on the market in terms of quality and price are good and bad, so if you want to buy LED full color display , the top priority attention to the following points:

1 , display brightness LED full color display

We know full color LED display screen is by the light emitting diode emits light to achieve imaging results, so once the brightness is not enough, it shows the poor quality of its diode , usually for LED brightness for indoor full color display to control the brightness of 800cd/m2 or more, while the outdoor requirements are higher, and usually 1500 cd/m2 or more.

2, LED full color display whether the balance

Zhengzhou Feng Shuo LED display Shun Hing Electronic Technology Co., Ltd. introduced , we know that if you want to show white display , it is needed by the red, green and blue colors to fit the proportion 1:4.6:0.16 able to show up , so If it does not display the precise control of the control system , then it is easy to appear yellowish , greenish , bluish and other white display.

3 , if there is not change the color of the pixel full color LED display

We know that the image is displayed full color LED display is a small point by a luminous color composition of these small points are not fixed, if the display image needs some small dots appear as white , these little white pixels will be displayed , If one of these images need to display the red dots , these dots and need to become red , so as to have a single pixel if some necrosis appears on the display with the received image effects , these will affect display pixels display screen or some constants normally black state, and the main cause of this phenomenon is due to the quality of its decisions die .

4 , whether full color LED display color transition

That runner color display pixels of two adjacent lot , resulting in uncoordinated display , and the main cause of this phenomenon is mainly due to the full -color LED display control system for poor reasons.

5, LED full color display surface is flat

Zhengzhou Feng Shuo LED display Shun Hing Electronic Technology Co., Ltd. pointed out at the time of purchase of full-color LED display if you find that the surface is very rough, and also appeared locally convex , etc. , then these will affect the full-color LED display display quality , resulting in distortion of the display screen , thus like this type of full color LED display , do not buy , generally speaking full-color LED display surface flatness to the lusm 1mm or less .

6, LED full color display color reproduction

Also refers to the color reproduction and consistent color display received appears to keep its color , or not called to restore order to ensure the authenticity of the effect of LED display


flexible led strip    led strip

LED lighting penetration rate in 2015 is expected to reach 40%

Over the past few years due to the impact of Japan's nuclear disaster , and high energy prices , global awareness for the green energy industry once again rising , the growth of related industries , he returned to the track . However, in the past more emphasis on the importance of open-source vendors have invested solar panel manufacturing and conversion efficiency improvement , but limited progress after years of efforts , has been unable to break through the bottleneck of a 20% conversion efficiency . In this case , attention gradually shifted to the energy efficiency of large-scale energy saving LED throttling , which trend began to take shape in the second half of 2013 is expected to be created from 2014 , followed by three years of explosive growth of LED lighting .
Most of the first wave of LED industry, the financial tsunami originated at the end of 2008, the Samsung LED -backlit flat-screen TVs , unexpectedly sold , opened up to 18 months of LED TVs growth cycle .

Thin LED TV penetration rate steadily increased from 3% in 2009 to 38% in 2011 . LED shares have climbed on the world's high point , every company can produce continuously open .

But Japan is Jackson , this beautiful all a huge downturn in 2011 . Five-year plan to promote the continent , the result of its large subsidies MOCVD machine , creating the continent has the largest worldwide , more than 1,000 units of MOCVD machine . Carve out a lot of production , so that the price collapse LED backlight , LED from the frozen period from the fall , the whole industry from the second half of 2011 began to enter a long period of adjustment capacity until the end of last year.

LED industry into the production capacity to adjust another reason is the rise of LED lighting industry deferred . Causes ten city streetlights plan failed , in addition to the heat problem can not be resolved outside of the bulb makers reluctant to support LED lighting is another main reason. At that time, LED bulbs expensive side , unable to attract consumers in general , is another reason not to promote .

For various reasons, making the originally expected in 2012 LED lighting will replace general lighting, adding new momentum dashed expectations for the LED industry , leading in 2012 to the first half of 2013 , manufacturers were forced to enter the original expansion of production capacity adjustment , LED industry was dead.

This piece of dead in the second half of 2013 , was the first to jump into the U.S. firm cree LED lighting break . To fill out the capacity , Cree official in mid-2013 into the U.S. lighting market , the introduction of 40-watt price $ 9.97 , $ 12.97 and the price of 60 -watt replacement bulb. Such affordable prices, ripples in the lighting market has finally triggered a huge response .

The second half of 2013, Cree has sold over 8 million units in each of the three sets of groups in the United States bulbs , Cree profit also reflected in last year's positive earnings report .

2013 fourth quarter , Cree lighting business accounted for the proportion of total revenue , pulled up by the previous year's 35 to 42 % annual revenue growth of 42% , is three business sectors to grow the most amazing . After the invasion of Cree lighting industry , lighting manufacturers have followed suit , expected in 2014 LED lighting penetration rate increased from 8% to 15 % to 20% in 2015 to 40 percent chance , and to push for the LED industry into the kinetic energy.

flexible led strip   led tape  led strip light  led strips

New research from Stanford University : Special lighting relieve pain

A research team at Stanford University recently developed a new technology that can regulate the use of certain means to ease the pain. This technique relies on genetic means using a specific radiation beam to change the light-sensitive protein genetic code in order to achieve adjustment, Alleviation of pain .


Pain can be said that life in the course. While we certainly do not want to accept , but the pain sometimes it can help our favor. When our body when certain problems occur , there will be some pain to give us warning . So some kind of perspective, and sometimes the pain is actually a good thing necessary .

A research team at Stanford University recently developed a new technology that can regulate the use of certain means to ease the pain. This technique relies on genetic means using a specific radiation beam to change the light-sensitive protein genetic code in order to achieve adjustment, Alleviation of pain .

For the study, the researchers would like to be healthy DNA in cells injected with the virus , and to ensure that this DNA was visualized proteins. These viral DNA is injected into laboratory mice limb nerve , viral DNA after a few weeks of training to achieve the desired results. After that, researchers will mice kept in transparent plexiglass cages , the researchers then irradiated with their claws , then monitoring the changes in the number of viral DNA and changes in pain mice .

If in the future be able to apply this technology to protect the security of the premises to the treatment of human disease , it will maximize alleviate the suffering of patients , and can more effectively help the medical staff for treatment.

flexible led strip    led tape  led strip light

Prices and Global Trend of LED bulbs

Replace 40W average American goods fell sharply , to replace 60W steady decline in global prices of goods
February the United States to replace 40W commodity prices fell the most obvious. 11% of the average price fell sharply rendered . Part of the original commodity prices, and the new low price items .

If Walmart 's own brand Great Value 7W light bulb whole week , luminous flux is 470lm, priced at just $ 8.48 . cree of 6W, 450lm Dimmable Bulb February prices fell to $ 7.49 . In addition , some of the price of Philips light bulbs also come down .

Replace 40W bulb part in China 's commodity prices in February were 1.9 percent decline , the original part of the commodity prices, such as Samsung 6.9W, 490lm Bulb month, prices fell from 19.5 to about 12.5 U.S. dollars, and 3-year warranty.

Replace 60W commodity parts, each region showed stable prices of basic downtrend . The United States showed a 2.6% rise in prices , but the original commodity prices remained stable or showed a downward trend , mainly due to the majority of high-priced items return to the market flexible led strip to price increases, such as Lighting Science 13.5W bulb, luminous flux of 800lm, had temporarily stop sell, re-sell this month , priced at $ 20.6 .

Tier vendors actively launch new products, product trends for the future of intelligent lighting

It is understood that the global LED bulb prices steadily declining, each tier brand manufacturers also have to pursue to improve performance . Currently in the North American market, 90% of the brand bulbs with dimming function ; 70% of the products for the whole week of light bulbs. The recent launch of the new European markets are mostly light function with a full week .

In addition, import controls wisdom also focus on the development of various manufacturers this year . Philips Hue bulb has officially started selling in the Chinese market , while Samsung also recently announced the launch of the new smart LED light bulb , which built-in Bluetooth , you can control the brightness and color temperature via a smartphone or tablet applications.

Brands will promote cost-effective products to improve and accelerate the integration of the regional market norms , and the wisdom of the future lighting will also become one of the major trends in lighting products. The key factors in the current stage , the smart led tape market price and consumer acceptance of the product is still hampered popularity . Therefore, how to achieve a balance of performance and price , but also for each tier lighting manufacturers currently in dire need of solving problems.

Next few years, all businesses strive to place the LED industry broke the news

At this stage, with the gradual increase of micro-channel users , mobile Internet portal also intensified the battle , LED lighting business in a variety of business models also need to strengthen and consolidate . It is understood that some of the LED lamps brands have started to start their new media marketing plan , and micro-channel marketing is one of the more powerful one.
In the industry view , the food, cosmetics, FMCG able to attract such a large number of new fans to continue to focus on its various promotional information , LED lamps are one-time home of large slow- moving consumer goods, the growth of new consumer group is relatively slow . "We are on the micro-channel services are mainly old customers , offer some follow-up services after purchase for them ." He said.
The current micro-channel public number is also not the best way to open up new customers, the place is that it is more effective to maintain existing customers through micro-channel systems. "Old customers may re-decoration , but also to our latest event information learned introduction to a friend or forwarded to their own circle of friends, word of mouth into sales ." Insiders said very valued between known and potential customers the depth of the contact , finally being recognized, converted to business sales .
A person in charge of an LED lighting company declined to be named said that compared to two-way communication , consumers prefer to interact by means of credible third-party platform . "We're selling it as an aid to the store , in addition to face to face increases , the opportunity to communicate with consumers ." The source said.
LED lighting business or as a marketing tool permeability
In fact, although many companies have recognized the LED lamps "universal micro-channel " influence , but for now, various industries and enterprises , as well as micro-channel background itself , everyone in the development and use of micro-channel marketing platform is still in the exploratory stage .
An industry point of view , believes that the existing micro-channel feature also stop at only as a long-lasting penetration of marketing channels. Because of privacy protection micro letter , LED lighting business is not easy to "grab consumers ' to LED lighting company, for example , the existing micro-channel marketing is far smaller than the list according to residential property owners , businesses directly target the needs of consumers by telephone marketing more efficient and effective .
2014 , LED lighting manufacturers in the application of micro-channel platform for the occasion , more to think about is how to make products faster and more accurate is received consumers. At the same time , how to provide consumers with more convenient service . Micro-channel marketing in the coming years will become the land of all businesses strive , therefore, first mover advantage early profit !


led strip    led strips  led strip light   led tape